Director of Growth Marketing

SOTA Cloud Corp.; Orange (CA); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary + equity

Health, dental, vision, and 401(k)

Unlimited time off

Collaborative team culture

Job summary

SOTA Cloud Corp in Orange, CA is seeking a Director of Growth Marketing to own the demand engine that fuels our pipeline and revenue growth. You will lead full-funnel demand generation, collaborating with sales, product, and operations to scale a B2B SaaS engine and build an ambitious team.

You're expected to drive paid media, ABM, SEO, lifecycle programs, and AI-enabled initiatives while presenting outcomes to senior leadership.

Qualifications

• 6+ years in marketing, with real time leading demand gen or performance marketing at a B2B SaaS company.
• Proven track record building a demand engine from scratch.
• Experience hiring and leading a growth marketing team.
• Hands-on paid media expertise (Google, LinkedIn, Meta), fluent in CAC, LTV, ROAS.
• Experience using AI tools to scale prospecting and content.
• Strong SEO/AEO/content strategy chops.
• Dashboard and attribution fluency (HubSpot, GA4, etc)
• Experience with lifecycle and ABM programs (digital + offline).
• A testing mindset, decisions driven by data, not opinion.
• Comfortable presenting directly to senior leadership.
• Dental, DSO, or SaaS experience is a strong plus.
• A builder who wants to create systems and teams, not just run someone else's

Responsibilities

• Own full-funnel demand generation from first touch to closed revenue.
• Report to marketing leadership and collaborate with sales, product, and operations.
• Scale a demand engine inside a B2B SaaS company and grow the team.
• Own paid media strategy across Google, LinkedIn, Meta, and other channels.
• Build performance dashboards and provide senior leadership with actionable insights.
• Lead lifecycle and ABM programs across digital and offline channels.
• Drive experimentation and AI-driven optimization across assets and channels.
• Develop assets and processes for strong AI-driven visibility across search and content.
• Guide creative to improve asset quality and alignment with goals.
• Structure the team and reporting standards to scale as the function grows.

Skills

Demand Gen

Growth Marketing

B2B SaaS

Paid Media

SEO/AEO

Analytics/Attribution

Lifecycle/ABM

Team Leadership

AI Tools for Prospecting

Presentation to Leadership

Tools

HubSpot

GA4

Excel/Sheets

CRM systems

Job description

SOTA Cloud | Orange, CA (Hybrid or Remote)

SOTA Cloud is a leading provider of cloud-based dental imaging software for dental practices and DSOs, and one of the fastest-growing platforms in the space. We're looking for a Director of Growth Marketing to own the demand engine that fuels our pipeline and drives revenue growth, someone who's data-driven, thrives in a fast-paced environment, and wants to build something real, not just execute someone else's playbook.

Benefits of working at SOTA Cloud

• Competitive salary + equity
• Health, dental, vision, and 401(k)
• Unlimited time off
• A collaborative team that has fun while doing great work

The Role

You've own full-funnel demand generation from first touch to closed revenue, reporting to marketing leadership and working closely with sales, product, and operations. As the function grows, so will your team. This role is built for someone who has scaled a demand engine inside a B2B SaaS company, and wants ownership over the whole system, not just one channel.

Responsibilities

Demand Generation

• Build a repeatable, scalable pipeline engine across marketing channels
• Stand up AI-powered outbound motions
• Run integrated ABM strategies across digital and offline channels for high-value accounts

Paid Media & Performance Marketing

• Own paid strategy and budget across Google, LinkedIn, Meta, and relevant industry channels
• Forecast investment and defend spend against targets
• Set the experimentation agenda, evaluating new platforms and AI tools, and turn results into team-wide best practices
• Build a keyword and content strategy that compounds over time, structured so it ranks in search and gets cited by AI engines
• Own technical AEO fundamentals so AI platforms can accurately parse and cite our content
• Track success beyond clicks and rankings, including AI citations, brand mentions, and assisted conversions from LLM traffic
• Partner with content/creative to build assets and processes that perform across both search and AI-driven visibility
• Use performance data to shape creative strategy and raise asset quality across paid, organic, and AI-facing content

Marketing Operations & Reporting

• Own full-funnel attribution and the measurement framework end to end
• Build performance and attribution dashboards
• Present performance, insights, and where-to-invest-next recommendations directly to senior leadership
• Partner with sales on ICP, lead quality, and feedback loops

Lifecycle Marketing

• Own the nurture journey from awareness through demo to closed-won
• Build segmented, automated lifecycle programs that shorten time-to-close

Conversion Rate Optimization

• Find where prospects drop off, on the site, in the funnel, in lifecycle campaigns
• Run structured A/B/multivariate tests on pages, ads, emails, and CTAs

Team Building

• Structure the team as the function scales
• Build the processes and reporting standards that hold up as the team grows

What We're Looking For

• 6+ years in marketing, with real time leading demand gen or performance marketing at a B2B SaaS company
• Proven track record building a demand engine from scratch
• Experience hiring and leading a growth marketing team
• Hands-on paid media expertise (Google, LinkedIn, Meta), fluent in CAC, LTV, ROAS
• Experience using AI tools to scale prospecting and content
• Strong SEO/AEO/content strategy chops
• Dashboard and attribution fluency (HubSpot, GA4, etc)
• Experience with lifecycle and ABM programs (digital + offline)
• A testing mindset, decisions driven by data, not opinion
• Comfortable presenting directly to senior leadership
• Dental, DSO, or SaaS experience is a strong plus
• A builder who wants to create systems and teams, not just run someone else's