Remote Growth Marketing Lead: Data-Driven B2B/B2C

Hugh Chatham Memorial Hospital; Charlotte (NC); On-site; USD 70,000 - 106,000; Full time

Job summary

Advocate Health is seeking a Growth Marketing Manager to lead data-driven growth for its Academics portfolio and the National Center for Clinical Trials. You will partner with cross-functional teams to translate insights into comprehensive marketing plans, optimize the consumer journey, and deliver measurable ROI across diverse audiences including patients, physicians, researchers, and healthcare leaders.

The role requires 7+ years in marketing, strong analytics, and a track record in both B2C

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• Proven ability to develop marketing strategies for B2C and B2B audiences.
• Strong analytical mindset and experience turning insights into action.

Responsibilities

• Grow and execute integrated growth marketing strategies informed by data and business priorities.
• Translate analytics and market signals into actionable marketing plans across the consumer journey.
• Lead cross-functional teams and agency partners to align goals and drive ROI.

Skills

Marketing leadership

B2C marketing

B2B marketing

Data analytics

Digital marketing

Cross-functional leadership

Communication

Strategic planning

Education

Bachelor’s Degree in Marketing or related field

Master’s Degree preferred

Tools

CRM

Analytics tools

Job description

Advocate Health is seeking a Growth Marketing Manager to lead data-driven growth for its Academics portfolio and the National Center for Clinical Trials. You will partner with cross-functional teams to translate insights into comprehensive marketing plans, optimize the consumer journey, and deliver measurable ROI across diverse audiences including patients, physicians, researchers, and healthcare leaders.

The role requires 7+ years in marketing, strong analytics, and a track record in both B2C