Remote Growth Marketing Manager | Data-Driven B2B/B2C

Hugh Chatham Health; Charlotte (NC); On-site; USD 146,136,000 - 219,490,000; Full time

Job summary

Advocate Health in Charlotte, NC leads growth marketing for its Academics portfolio and National Center for Clinical Trials. The Growth Marketing Manager develops data-driven strategies, partners with cross-functional teams, and drives performance across the consumer journey to deliver measurable outcomes.

The role emphasizes expertise in both B2C and B2B marketing, strong analytics, and the ability to engage diverse stakeholders including consumers, physicians, researchers and healthcare

Qualifications

• Bachelor’s Degree in Marketing, Communications or related field.
• 7+ years in marketing or related management role.
• Experience crafting marketing strategies for B2C and B2B audiences.
• Strong analytics mindset and data-driven decision making.

Responsibilities

• Develop and execute integrated growth marketing strategies based on data and business priorities.
• Translate insights into campaigns across the consumer journey for all audiences.
• Define audience strategies using segmentation and journey mapping.
• Lead cross-functional teams and agency partners to achieve goals.

Skills

Growth marketing

B2B/B2C marketing

Analytics

Audience segmentation

Cross-functional leadership

Education

Bachelor’s Degree

Master’s Degree

Tools

CRM systems

Job description

Advocate Health in Charlotte, NC leads growth marketing for its Academics portfolio and National Center for Clinical Trials. The Growth Marketing Manager develops data-driven strategies, partners with cross-functional teams, and drives performance across the consumer journey to deliver measurable outcomes.

The role emphasizes expertise in both B2C and B2B marketing, strong analytics, and the ability to engage diverse stakeholders including consumers, physicians, researchers and healthcare