Remote Growth Marketing Lead - Construction & Remodeling

Kitchen Tune-Up Olney, MD; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Kitchen Tune-Up Olney, MD is seeking an experienced Senior Digital Marketing & Lead Generation Manager to own our marketing strategy and drive high-quality inquiries for remodeling projects. This remote role combines creative content, paid advertising, and community engagement to grow our online presence and booked consultations.

You'll manage Google Ads and paid social, build a cohesive content calendar, and track results end-to-end with our CRM, delivering data-driven decisions that directly

Qualifications

• A proven record of generating quality leads.
• Experience in construction/remodeling or local-service business preferred.
• Direct Google Ads and paid social experience.
• Strong measurement skills and analytics.

Responsibilities

• Develop and execute an integrated marketing plan across paid ads, organic social, local groups, and follow-up campaigns.
• Identify audiences, service areas, project types, and messages that produce worthwhile opportunities; adjust campaigns accordingly.
• Hands-on Google Ads and paid social management, including structure, keywords, targeting, and testing.
• Monitor spend, budget pacing, analytics, and lead quality daily; optimize campaigns with data-driven tests.
• Create professional graphics, ads, and short-form video content to showcase projects.
• Build a content calendar with consistent posts and strong calls to action; coordinate with field teams for visuals.
• Maintain reliable tracking from inquiry to booked consultations and sold projects using our CRM.
• Provide weekly performance reports linking spend to outcomes and inform sales on follow-up strategies.

Skills

Lead generation

Google Ads

Paid social advertising

Graphic design

Content creation

Measurement & analytics

Community building

Remote-work ownership

Tools

GA4

Google Tag Manager

CRM

Job description

Kitchen Tune-Up Olney, MD is seeking an experienced Senior Digital Marketing & Lead Generation Manager to own our marketing strategy and drive high-quality inquiries for remodeling projects. This remote role combines creative content, paid advertising, and community engagement to grow our online presence and booked consultations.

You'll manage Google Ads and paid social, build a cohesive content calendar, and track results end-to-end with our CRM, delivering data-driven decisions that directly