Remote Digital Marketing Lead Generator for Construction

Kitchen Tune-Up Inc.; Olney (MD); Remote; USD 90,000 - 130,000; Full time

Job summary

Kitchen Tune-Up Inc. is seeking a Senior Digital Marketing & Lead Generation Manager to own the marketing strategy for our remodeling and construction services.

This remote role focuses on generating high-quality leads, managing ads, building online communities, and turning marketing investment into booked consultations. You will run integrated campaigns across paid advertising, organic social, local search, and referral programs, while tracking performance and collaborating with the sales team

Qualifications

• Experience generating quality leads in local service or home improvement sectors.
• Hands-on Google Ads and paid social campaign management.
• Strong graphic design and content skills with tools like Creative Cloud or Canva.
• Strong measurement skills with analytics and conversion tracking.
• Community-building experience in local groups.
• Remote-work ownership and ability to work independently.

Responsibilities

• Develop and execute an integrated marketing plan across paid ads, organic social, local search, referrals, and follow-up campaigns.
• Identify audiences, locations, project types, and messages to generate worthwhile opportunities.
• Lead Google Ads and paid social campaigns, including structure, keywords, targeting, testing, and budget.
• Monitor spend, campaign health, and lead quality daily; adjust with data-backed tests.
• Create graphics, ads, short videos, and content calendars with strong CTAs.
• Grow company-owned groups and engage local homeowner communities.
• Track marketing pipeline from inquiry to booked consultations with CRM and analytics.
• Provide weekly reports showing spend, sources, and optimization plans.
• Use AI thoughtfully to support research, creative, reporting, and automation.
• Coordinate with field team for photos/videos and ensure brand standards.

Skills

Lead generation

Google Ads

Paid social

Graphic design

Content creation

Measurement/Analytics

Community building

Remote work

Tools

Google Analytics 4

Google Tag Manager

CRM reporting

Job description

Kitchen Tune-Up Inc. is seeking a Senior Digital Marketing & Lead Generation Manager to own the marketing strategy for our remodeling and construction services.

This remote role focuses on generating high-quality leads, managing ads, building online communities, and turning marketing investment into booked consultations. You will run integrated campaigns across paid advertising, organic social, local search, and referral programs, while tracking performance and collaborating with the sales team