Growth-Driven Construction Marketing Lead

Ridgewood Solutions LLC; Richardson (TX); On-site; USD 70,000 - 85,000; Full time

Job summary

Ridgewood Solutions LLC is seeking a Construction Marketing Manager in Richardson, TX to own and operate the company’s marketing engine. You’ll build lead-generation funnels, optimize a local online presence and manage campaigns across SEO, PPC, and automation, delivering measurable growth for roofing and bathroom remodeling services.

You’ll take responsibility for website development, content, and brand consistency while collaborating with leadership to scale marketing operations and

Qualifications

• Hands-on digital marketer with experience building marketing systems.
• Able to develop and manage campaigns across channels.
• Experience designing websites and conversion-focused landing pages.
• Strong knowledge of SEO, PPC, and Google Ads.
• Familiar with CRM and marketing automation tools.
• Experience with email/SMS campaigns.
• Ability to analyze performance and optimize campaigns.
• Strong writing and content development skills.

Responsibilities

• Develop and execute the company's overall digital marketing strategy.
• Build and manage lead-generation campaigns across roofing and bathroom remodeling services.
• Create and optimize landing pages, conversion funnels and customer acquisition campaigns.
• Develop PPC campaigns, including Google Ads and Local Services Ads (LSA).
• Implement SEO strategies to improve organic search visibility and generate inbound leads.
• Identify opportunities to improve website traffic, lead conversion and customer acquisition costs.
• Develop retargeting campaigns and strategies to convert visitors who haven't yet become customers.
• Take ownership of the company's website, including design, development, updates and ongoing optimization.
• Build service-specific landing pages and website content designed to convert visitors into leads.
• Manage Google Business Profiles and improve local search visibility.
• Implement strategies to generate customer reviews and strengthen the company's online reputation.
• Ensure the company's digital presence accurately represents its services, markets and brand.
• Build and manage email and SMS marketing campaigns.
• Develop automated lead-nurturing sequences and follow-up campaigns.
• Create reactivation campaigns to engage older leads and past customers.
• Work with the company's CRM to improve lead tracking, follow-up and marketing attribution.
• Identify opportunities to automate repetitive marketing activities and improve lead conversion.

Skills

Hands-on digital marketing

Campaign execution

Website & landing page design

SEO & Google Ads

Local lead generation (LSA)

Lead-nurturing automation

CRM & marketing automation tools

Data-driven decision making

Local marketing strategy

Content writing

Project management

Education

Marketing degree

Tools

Google Ads

LSA (Local Services Ads)

SEO tools

CRM platforms

Landing page builders

Job description

Ridgewood Solutions LLC is seeking a Construction Marketing Manager in Richardson, TX to own and operate the company’s marketing engine. You’ll build lead-generation funnels, optimize a local online presence and manage campaigns across SEO, PPC, and automation, delivering measurable growth for roofing and bathroom remodeling services.

You’ll take responsibility for website development, content, and brand consistency while collaborating with leadership to scale marketing operations and