Remote Growth Marketer - Brand Campaigns & Product Launches

Paper; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity in the company

Flexible hours

Fully remote team across Americas/EU/A

Job summary

Paper is hiring a marketer to tell our story through brand campaigns, product launches, and paid distribution. This role will own reporting that shows what works and help shape where to invest next. We are fully remote with an optional SF HQ and a generous gear budget, flexible hours, and equity for early team members.

You’ll collaborate with design, engineering, and creator partners to turn customer insights into compelling messaging and measurable impact across all channels.

Qualifications

• Startup marketing experience with owned campaigns or launches.
• Ability to build reports and translate data into decisions.
• Strong storytelling to explain a technical product clearly.
• Comfort switching between launch storytelling and ad account management.
• Collaborates well with designers, engineers, and creators.
• Proactive, data-informed decision making with incomplete data.
• High agency and follow-through to turn opportunities into results.

Responsibilities

• Lead brand campaigns with the brand designer, including out-of-home placements.
• Run paid distribution across YouTube, Instagram, and new channels; test and scale.
• Manage creator sponsorships and editorial partnerships; shape briefs and measure results.
• Own marketing reporting on spend, channel performance, and conversions to active users and paying teams.
• Land product launches with a clear story, calendar, and assets across channels.
• Create and manage content for the website, blog, social, and customer case studies.
• Oversee merch collection launches and seasonal orders.
• Collaborate with Strategy & Operations on attribution and data tools.

Skills

Startup marketing

Campaign measurement

Storytelling

Ad account management

Cross-functional collaboration

Data-driven decisions

Proactive execution

Tools

YouTube ads

Instagram ads

Analytics tools

Job description

Paper is hiring a marketer to tell our story through brand campaigns, product launches, and paid distribution. This role will own reporting that shows what works and help shape where to invest next. We are fully remote with an optional SF HQ and a generous gear budget, flexible hours, and equity for early team members.

You’ll collaborate with design, engineering, and creator partners to turn customer insights into compelling messaging and measurable impact across all channels.