Marketing

Paper; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity in the company

Flexible hours

Fully remote team across Americas/EU/A

Job summary

Paper is hiring a marketer to tell our story through brand campaigns, product launches, and paid distribution. This role will own reporting that shows what works and help shape where to invest next. We are fully remote with an optional SF HQ and a generous gear budget, flexible hours, and equity for early team members.

You’ll collaborate with design, engineering, and creator partners to turn customer insights into compelling messaging and measurable impact across all channels.

Qualifications

• Startup marketing experience with owned campaigns or launches.
• Ability to build reports and translate data into decisions.
• Strong storytelling to explain a technical product clearly.
• Comfort switching between launch storytelling and ad account management.
• Collaborates well with designers, engineers, and creators.
• Proactive, data-informed decision making with incomplete data.
• High agency and follow-through to turn opportunities into results.

Responsibilities

• Lead brand campaigns with the brand designer, including out-of-home placements.
• Run paid distribution across YouTube, Instagram, and new channels; test and scale.
• Manage creator sponsorships and editorial partnerships; shape briefs and measure results.
• Own marketing reporting on spend, channel performance, and conversions to active users and paying teams.
• Land product launches with a clear story, calendar, and assets across channels.
• Create and manage content for the website, blog, social, and customer case studies.
• Oversee merch collection launches and seasonal orders.
• Collaborate with Strategy & Operations on attribution and data tools.

Skills

Startup marketing

Campaign measurement

Storytelling

Ad account management

Cross-functional collaboration

Data-driven decisions

Proactive execution

Tools

YouTube ads

Instagram ads

Analytics tools

Job description

We’re hiring a marketer to tell Paper’s story — brand campaigns, product launches, paid distribution, and the reporting that shows what works.

open SF Remote

Paper is the design canvas for teams shipping with agents. We recently raised our $34M Series A from Accel and ICONIQ to build the next great design platform, and we’re growing fast. After the Paper Desktop launch, we 25×’d ARR in a month, giving us rock-solid conviction: teams shipping with agents need a design tool built specifically for the new era. Thousands of teams now pay for Paper . We’ve ranked near the top of Ramp’s fastest-growing companies list for four consecutive months, including multiple months at #1. We are growing revenue at over 30% MoM, and our customers include leading design teams like Ramp , Lovable , and Harvey .

What you’ll do

• Bring brand campaigns into the world with our brand designer, including out-of-home placements and collaborations
• Run paid distribution across YouTube, Instagram, and new channels: test creative, manage spend, and scale what works
• Run creator sponsorships and editorial partnerships with community: shape the brief, agree terms, launch the work, and measure results
• Own marketing reporting: build and maintain reports on spend, channel performance, and conversion to active users and paying teams; share what’s working and where to invest next
• Land product launches: turn product work and customer insights into a clear story, coordinate the calendar and assets, and land the right message on all channels
• Create and manage content for our website, blog, social, and customer case studies
• In charge of our merch collection: launching the store, seasonal orders
• Partner with Strategy & Operations on attribution, shared data, and the tools you need to measure and improve marketing

What we’re looking for

• You’ve worked in marketing at a startup before and can show us campaigns or launches you owned and what they achieved
• You build your own reports, investigate performance changes, and turn the findings into decisions
• You’re a strong storyteller with good taste and passion for creative tools: you make a technical product feel clear and compelling
• You can move between a launch story and an ad account, and enjoy doing the work yourself
• You work well with designers, engineers, and creators
• You’re comfortable making bets with incomplete data, then checking whether they worked
• High agency and follow-through: you spot opportunities and make them happen

Success in 6 months

• Your reporting tells us which campaigns bring engaged users and paying teams, how efficiently, and where to spend next
• More designers know what Paper is and why they should try it
• We have customer stories that help people understand Paper and help sales conversations move forward
• Product launches have a clear story, a plan, and consistent follow-through

What we offer

You’ll have everything to do your best work: great tools, a generous budget for your gear, and flexible hours. Our team is fully remote with team members across the Americas, Europe, and Australia, and a yearly team get-together to enjoy each other’s company. We’re opening an optional San Francisco HQ.

We’re also pretty small — right now, it’s just 15 of us. Each of us values the freedom and leverage that comes from being in a small team, and it’s a culture we will maintain.

Being at an early-stage startup you also get meaningful equity in the company.