Remote Growth-Focused Performance Marketing Analyst

Cranial Technologies, Inc.; Northern (KY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k Retirement Plan with matching

Life Insurance

Short/Long Term Disability Insurance

Company provided laptop

Job summary

Cranial Technologies, Inc. is seeking a data-driven Performance Marketing Analyst to support the implementation, analysis, reporting, and optimization of our digital marketing programs across paid media, organic channels, and the company website.

This hands-on role combines performance marketing, marketing analytics, campaigns, and conversion optimization. You will analyze performance and present actionable insights to Marketing leadership to improve patient acquisition and conversion.

Qualifications

• Bachelor’s degree in marketing, marketing analytics, business, statistics, or a related field.
• 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong analytical skills with the ability to interpret large or complex datasets and translate findings into business recommendations.
• Experience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting.
• Experience with marketing analytics or visualization platforms such as Power BI, Tableau, Looker, or similar tools preferred.
• Experience with A/B testing, conversion-rate optimization, and performance measurement.
• Strong understanding of digital marketing funnels, customer acquisition, conversion metrics, and marketing KPIs.
• Strong written and verbal communication skills, with the ability to explain analytical findings to non-technical stakeholders.
• Comfortable working across highly tactical projects, from campaign execution and data analysis to reporting and recommendations for Marketing leadership.
• Strong intellectual curiosity and a self-starter mindset; eager to test, learn, question assumptions, and continuously improve.
• Experience with SEO, display advertising, and emerging digital marketing channels is a plus.
• Experience with SQL, data visualization, or marketing data engineering is a plus.

Responsibilities

• Manage day-to-day implementation, optimization, and analysis of paid media campaigns across Google Ads, Meta, and other platforms.
• Build campaign structures, audiences, and targeting; draft ad copy; implement UTM parameters and conversion tracking.
• Monitor performance across the funnel with key KPIs such as CPC, CTR, CAC, and conversions.
• Analyze performance at multiple levels to identify optimization opportunities.
• Support campaign launches, ongoing optimizations, and budget adjustments.
• Provide performance data and insights to Marketing leadership and vendors.
• Develop and maintain performance reporting across paid media and website channels.
• Translate complex data into clear insights and actions for leadership.
• Identify trends and opportunities across the marketing funnel and communicate findings.

Skills

Performance marketing

Google Ads

Meta Ads

GA4

A/B testing

Data analysis

UTM tracking

Marketing analytics

Conversion optimization

SQL

Education

Marketing or related bachelor’s degree

Tools

GA4

Google Tag Manager

Power BI/ Tableau/ Looker

SQL

Job description

Cranial Technologies, Inc. is seeking a data-driven Performance Marketing Analyst to support the implementation, analysis, reporting, and optimization of our digital marketing programs across paid media, organic channels, and the company website.

This hands-on role combines performance marketing, marketing analytics, campaigns, and conversion optimization. You will analyze performance and present actionable insights to Marketing leadership to improve patient acquisition and conversion.