Remote Performance Marketing Analyst

Cranial Technologies, Inc.; Tempe (AZ); Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with matching

Life Insurance

Disability Insurance

Company laptop

$70,000-$80,000 pay range

Job summary

Cranial Technologies is seeking a data-driven Performance Marketing Analyst to support analytics, reporting, and optimization across paid media, organic, and company website. This hands-on role spans performance marketing, analytics, campaigns, and CRO, partnering with marketing, creative, and tech teams to drive patient acquisition and conversion.

The ideal candidate will analyze GA4 data, build dashboards for leadership, run A/B tests, and present actionable recommendations.

Qualifications

• Bachelor's degree in marketing, marketing analytics, business, statistics, or a related field.
• 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong analytical skills to translate data into business recommendations.
• Experience with GA4, GTM, UTM tracking, attribution, and reporting.
• Experience with visualization platforms like Power BI/Tableau/Looker is a plus.
• Experience with A/B testing, CRO, and performance measurement.
• Solid understanding of digital marketing funnels and KPIs.
• Excellent written and verbal communication; able to present insights to non-technical stakeholders.

Responsibilities

• Manage day-to-day implementation, optimization, and analysis of paid media campaigns across Google Ads, Meta, and other platforms.
• Build campaign structures, audiences, targeting, ad copy, and tracking; implement UTM and conversion tracking.
• Monitor spend, CPC, CTR, CAC, and other KPIs; identify optimization opportunities across levels.
• Analyze performance across funnel stages and prepare recommendations for leadership.
• Support launches, budget adjustments, and troubleshooting with vendors and internal teams.
• Develop and maintain performance reporting across paid media, website, and organic channels.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

UTM tracking

Looker/Tableau/Power BI

A/B testing

Conversion optimization

SQL

Marketing analytics

Education

Bachelor's degree in marketing/marketing analytics/business/statistics

Tools

GA4

Google Tag Manager

Power BI

Tableau

Looker

Job description

Cranial Technologies is seeking a data-driven Performance Marketing Analyst to support analytics, reporting, and optimization across paid media, organic, and company website. This hands-on role spans performance marketing, analytics, campaigns, and CRO, partnering with marketing, creative, and tech teams to drive patient acquisition and conversion.

The ideal candidate will analyze GA4 data, build dashboards for leadership, run A/B tests, and present actionable recommendations.