Remote Growth & Ecommerce Director — Equity & Impact

Applied Labs; United States; Remote; USD 160,000 - 180,000; Full time

Benefits offered by this job

Fully distributed work environment

Unlimited PTO

Employee subscription discounts

Health, vision, dental insurance

401k match

Company events

Job summary

PROVEN is seeking a Sr. Director of Growth & E-commerce to own paid media strategy across PROVEN and Noteworthy, managing in‑house and agency partnerships for Meta, Google, and TikTok.

You will drive DTC acquisition, revenue targets, and the P&A≥L framework while shaping pricing, merchandising, and CRO across Shopify storefronts. You are a hands‑on, data‑driven leader with 7+ years in performance marketing and a track record of multi‑million dollar budgets, analytics models, and cross‑functional

Qualifications

• 7+ years in performance marketing and DTC e-commerce with ownership of acquisition results.
• Bachelor's degree in a relevant field.
• Fluent in AI-driven campaign types and modern measurement approaches.
• Experience with A/B testing, attribution models, and data‑driven decision making.
• Proven track record managing multi‑million‑dollar budgets.

Responsibilities

• Own paid media strategy across PROVEN and Noteworthy: Meta, Google, TikTok and future channels.
• Lead and develop the Paid Media Manager; set budgets, objectives and forecasts.
• Drive new customer acquisition while meeting ROAS, CPA, and LTV targets.
• Own the measurement framework: MMM, MTA, incrementality; interpret results for decisions.
• Oversee site merchandising, CRO, pricing strategy, and Shopify integrations.
• Communicate performance and strategic recommendations to senior leadership.

Skills

Performance marketing

DTC e-commerce

Acquisition economics

Multi-touch attribution

Data analysis

Cross-functional leadership

Education

Bachelor's degree in a relevant field

Tools

GA4

Shopify

MMM

MTA

Job description

PROVEN is seeking a Sr. Director of Growth & E-commerce to own paid media strategy across PROVEN and Noteworthy, managing in‑house and agency partnerships for Meta, Google, and TikTok.

You will drive DTC acquisition, revenue targets, and the P&A≥L framework while shaping pricing, merchandising, and CRO across Shopify storefronts. You are a hands‑on, data‑driven leader with 7+ years in performance marketing and a track record of multi‑million dollar budgets, analytics models, and cross‑functional