Sr. Director, Growth & E-commerce

Applied Labs; United States; Remote; USD 160,000 - 180,000; Full time

Benefits offered by this job

Fully distributed work environment

Unlimited PTO

Employee subscription discounts

Health, vision, dental insurance

401k match

Company events

Job summary

PROVEN is seeking a Sr. Director of Growth & E-commerce to own paid media strategy across PROVEN and Noteworthy, managing in‑house and agency partnerships for Meta, Google, and TikTok.

You will drive DTC acquisition, revenue targets, and the P&A≥L framework while shaping pricing, merchandising, and CRO across Shopify storefronts. You are a hands‑on, data‑driven leader with 7+ years in performance marketing and a track record of multi‑million dollar budgets, analytics models, and cross‑functional

Qualifications

• 7+ years in performance marketing and DTC e-commerce with ownership of acquisition results.
• Bachelor's degree in a relevant field.
• Fluent in AI-driven campaign types and modern measurement approaches.
• Experience with A/B testing, attribution models, and data‑driven decision making.
• Proven track record managing multi‑million‑dollar budgets.

Responsibilities

• Own paid media strategy across PROVEN and Noteworthy: Meta, Google, TikTok and future channels.
• Lead and develop the Paid Media Manager; set budgets, objectives and forecasts.
• Drive new customer acquisition while meeting ROAS, CPA, and LTV targets.
• Own the measurement framework: MMM, MTA, incrementality; interpret results for decisions.
• Oversee site merchandising, CRO, pricing strategy, and Shopify integrations.
• Communicate performance and strategic recommendations to senior leadership.

Skills

Performance marketing

DTC e-commerce

Acquisition economics

Multi-touch attribution

Data analysis

Cross-functional leadership

Education

Bachelor's degree in a relevant field

Tools

GA4

Shopify

MMM

MTA

Job description

Sr. Director, Growth & E-commerce

PROVEN Skincare and Noteworthy Scents

Location: Remote, US-only

Reports to: CMO

Compensation: $160,000 to $180,000 base + bonus and equity

Who is PROVEN?

Founded in 2017 by two women of color, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual's unique needs. Our belief is simple: everyone deserves skincare as unique as they are. Based on our proprietary, award-winning Skin Genome Project database, the world's largest beauty knowledge base, our technology turns millions of scientific data points into personalized skincare formulations that deliver results.

We have earned MIT's AI Technology of the Year Award, Glossy's Best Use of Technology Award, and the first-ever U.S. patent for personalization in skincare. In 2022 we launched our sister company, Noteworthy Scents, to help people discover a fragrance they love through an innovative, AI-backed fragrance experience.

What We're Looking For

We are hiring a hands‑on Sr. Director of Growth & E-commerce to own and lead our paid media strategy and measurement across both PROVEN and Noteworthy. This includes managing the in‑house Paid Media Manager and the agency across Meta, Google, and TikTok. In addition, you own the commercial P&A≥L for PROVEN's DTC channels, ensuring our paid media campaigns drive significant new customer acquisition.

The ideal candidate is a performance marketer fluent in acquisition economics and modern measurement, and an equally strong commercial operator who reads a contribution‑margin P&A≥L fluently. You thrive in a lean, fast‑moving, AI‑forward environment and you are comfortable owning outcomes rather than taking orders.

What You'll Do

Growth and paid media (both brands)

• Own paid media strategy across PROVEN and Noteworthy: Meta, Google, TikTok, and eventual channel expansion (e.g. podcast, CTV)
• Lead and develop the Paid Media Manager; set budgets, objectives, guardrails, and monthly forecasts across both brands
• Scale new customer acquisition while hitting efficiency and customer‑quality targets based on LTV
• Build and drive the digital testing roadmap across messaging, creative, audience, frequency, and channel mix
• Manage the digital agency relationship

Measurement and analytics (both brands)

• Own the paid measurement framework: media mix modeling (MMM), multi‑touch attribution (MTA), and incrementality and geo‑lift testing. You set the measurement agenda and interpret the results to drive decisions; analytics (matrixed) and agency partners build and maintain the models
• Partner with Finance and Operations to forecast growth and set the highest‑ROI investment strategy
• Drive the attribution roadmap, including GA4, server‑side tracking, and future attribution platforms as spend scales
• Own regular performance communication to senior leadership, including the CEO and founder, with clear analysis and a point of view on what to do next

Commercial ownership (PROVEN)

• Own the PROVEN DTC P&A≥L, setting KPIs, revenue targets, and contribution‑margin goals
• Own site merchandising, content, and CRO for PROVEN; partner closely with the Sr. Director of Brand Marketing on product copy, imagery, and messaging approval; and with the Product and Engineering team on all Shopify implementation, landing pages, app integrations, and the headless quiz funnel
• Own the PROVEN promotional calendar and pricing strategy, including ongoing pricing studies and clarity between subscription discount and product discount
• Own new product commercialization sequencing and revenue targets
• Own subscription and retention economics for PROVEN, setting the targets and the model; execution sits with the lifecycle and CRM function under the Sr. Director of Brand Marketing
• Set the commercial brief for creative, SEO, and CRM for PROVEN; partner closely with the Sr. Director of Brand Marketing as a peer

Who You Are

• 7+ years across performance marketing and DTC e‑commerce, with real ownership on both sides
• Deep, hands‑on paid media expertise across Meta, Google, and TikTok, with a track record managing a multi‑million‑dollar acquisition budget
• Fluent in the AI‑driven campaign types, including Google PMax, Meta Adv+, and TikTok Smart+, and how to leverage them with the right conversion signals, creative, and audience inputs
• Knows when to optimize toward target ROAS, target CPA, or value‑based bidding, and how each choice ties back to the P&A≥L
• Builds full‑funnel programs with distinct KPIs at each stage: reach and prospecting efficiency at the top, engagement and quiz completes in the middle, ROAS and CPA at the bottom, with audience strategy mapped to each stage
• Fluent in acquisition economics: LTV to CAC, payback period, GA4 DDA versus platform ROAS, and how they tie back to a P&A≥L
• Experienced with multi‑touch attribution and media mix models, and a strong understanding of A/B and incrementality testing
• Has owned a DTC P&A≥L with revenue and contribution accountability, ideally in the $20M to $100M mid‑market range
• Highly quantitative and analytical; comfortable processing large data sets and building or directing cohort, pricing, and contribution models
• Beauty, wellness, and subscription experience strongly preferred
• AI‑forward: uses modern AI tools in daily workflow and is excited to work in an organization where AI is core to the product and the operating model
• Entrepreneurial, self‑starting, and comfortable owning outcomes without direct authority over every function; effective at cross‑functional influence in a lean team
• Bachelor's degree in a relevant field

How This Role Fits the Org

This role reports to the CMO and sits alongside two peers: the Sr. Director of Brand Marketing, who owns creative, social, PR, and CRM content across both brands, and the Noteworthy E‑commerce Lead, who owns the Noteworthy commercial P&A≥L and marketplaces. The Paid Media Manager reports into this role. You are the paid and measurement owner for both brands and the commercial owner for PROVEN, which means you set the acquisition strategy that feeds both P&A≥Ls and you carry the PROVEN commercial number yourself.

Benefits of Working at PROVEN

• Fully distributed, flexible work environment
• Unlimited paid time off covering vacation, bereavement, and family sick leave
• Exclusive employee subscription discounts to PROVEN and Noteworthy products
• Comprehensive health, vision, and dental insurance
• Industry‑leading 401k match
• Company‑wide events and outings
• Paid parental leave and a flexible return‑to‑work program

PROVEN and Noteworthy is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally‑recognized basis, including race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by federal, state, or local law.