Head of Growth & E-commerce (Remote, AI-Driven)

provenskincare.com; United States; Remote; USD 160,000 - 180,000; Full time

Benefits offered by this job

Flexible work

Unlimited PTO

Employee discounts

Health insurance

401k match

Company events

Parental leave

Job summary

PROVEN Skincare is hiring a hands-on Sr. Director of Growth & E-commerce to own paid media strategy for PROVEN and Noteworthy Scents, manage the in-house Paid Media Manager and agency across Meta, Google and TikTok, and own the commercial P&L for PROVEN's DTC channels.

The ideal candidate has 7+ years in performance marketing and DTC, with multi-million-dollar budgets, fluent in AI-driven campaigns, and a strong commercial operator in a lean, AI-forward environment.

Qualifications

• 7+ years in performance marketing and DTC e-commerce with ownership of revenue and P&L
• Deep, hands-on paid media expertise across Meta, Google, TikTok with multi-million-dollar budgets
• Fluent in AI-driven campaign types and optimization strategies
• Strong commercial operator able to drive outcomes in a lean, AI-forward environment
• Bachelor's degree in a relevant field

Responsibilities

• Own paid media strategy across PROVEN and Noteworthy: Meta, Google, TikTok and future channels
• Lead and develop the Paid Media Manager; set budgets, objectives, forecasts
• Scale new customer acquisition while maintaining efficiency and LTV targets
• Build the digital testing roadmap across messaging, creative, audience, frequency and channel mix
• Own the PROVEN DTC P&L and CRO/site merchandising with cross-functional partners
• Oversee pricing strategy, promotions, subscription economics and revenue targets
• Drive attribution, MMM/MTA, GA4 implementation and data-driven decision making

Skills

Paid media management

DTC e-commerce

Budget management

Performance marketing

Analytics & measurement

Education

Bachelor's degree

Tools

Meta

Google Ads

TikTok Ads

GA4

MMM / MTA

Job description

PROVEN Skincare is hiring a hands-on Sr. Director of Growth & E-commerce to own paid media strategy for PROVEN and Noteworthy Scents, manage the in-house Paid Media Manager and agency across Meta, Google and TikTok, and own the commercial P&L for PROVEN's DTC channels.

The ideal candidate has 7+ years in performance marketing and DTC, with multi-million-dollar budgets, fluent in AI-driven campaigns, and a strong commercial operator in a lean, AI-forward environment.