Remote Google Ads Strategist for High-Performance Campaigns

Agency Upp; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Agency Upp is seeking a Google Ads Specialist for a full-time remote role. You will plan, execute, and optimize paid search and display campaigns for agency clients, conducting keyword and audience research, writing ad copy, and managing bidding strategies to hit ROAS and CPA targets.

You will review data, generate insights, and collaborate with account managers to align campaigns with client goals. Stay current with Google Ads updates and apply best practices for scalable results.

Qualifications

• Strong Google Ads expertise including campaign setup, keyword research, bidding strategies, and audience targeting.
• Proficiency in performance analysis using analytics and testing tools.
• Applied copywriting and ad creation for search and display with conversion focus.
• Experience managing campaigns across multiple client accounts in a remote environment.

Responsibilities

• Plan, execute, and optimize paid search and display campaigns for agency clients.
• Research keywords and audiences; structure campaigns and write test ad copy.
• Manage bidding strategies, budgets, and landing page recommendations to improve ROAS and CPA.
• Prepare performance reports and share insights with internal teams and clients.

Skills

Google Ads expertise

Performance analysis

Copywriting

Multi-client management

Communication & collaboration

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Google Analytics

Conversion tracking

A/B testing

Job description

Agency Upp is seeking a Google Ads Specialist for a full-time remote role. You will plan, execute, and optimize paid search and display campaigns for agency clients, conducting keyword and audience research, writing ad copy, and managing bidding strategies to hit ROAS and CPA targets.

You will review data, generate insights, and collaborate with account managers to align campaigns with client goals. Stay current with Google Ads updates and apply best practices for scalable results.