Remote Global Paid Social Growth Lead

Social Discovery Group; Georgia; Remote; USD 110,000 - 180,000; Full time

Benefits offered by this job

Remote opportunity to work full-time

Vacation 28 calendar days per year

Wellness days

Bonuses up to $5000 for referrals

Coaching and training support

Job summary

Social Discovery Group (SDG) is seeking a Lead User Acquisition Manager to own the global paid social strategy across our b2c products, with a focus on Meta and TikTok. You will lead the Paid Social team, manage budget allocation, forecasting, and six-figure+ monthly media spend across geographies.

You will drive experimentation, measurement, and creative collaboration with analytics, product, and localization teams.

Qualifications

• Expert-level knowledge of Meta Ads and TikTok Ads.
• Strong grasp of CAC/CPA, ROAS, LTV and related metrics.
• Solid statistical and experimental design background.
• Experience with attribution across apps and web.
• Advanced Excel/Google Sheets; SQL/BI skills preferred.
• Ability to plan budgets and forecast across international accounts.
• Proven track record of building scalable analytics processes.

Responsibilities

• Own and evolve the global paid social strategy, focusing on Meta and TikTok.
• Lead, coach and develop the Paid Social team; set objectives and onboarding.
• Own portfolio budget allocation, forecasting and performance across markets and funnels.
• Translate growth goals into channel, market and team plans for subscribers and revenue.
• Establish an experimentation program across audiences, creatives and bidding.
• Build a testing and production process with creative, product and localization teams.
• Oversee measurement quality, tracking and attribution; fix data gaps with analytics/engineering.
• Analyze portfolio performance and identify scalable growth opportunities.
• Evaluate new channels and measurement approaches including DSPs and programmatic media.

Skills

Meta Ads

TikTok Ads

Performance metrics

Statistics

Attribution/Measurement

Excel/Google Sheets

SQL

BI tools

Budget allocation & forecasting

Campaign building & testing

Tools

GA4

Google Tag Manager

Meta Pixel/CAPI

AppsFlyer or Adjust

Job description

Social Discovery Group (SDG) is seeking a Lead User Acquisition Manager to own the global paid social strategy across our b2c products, with a focus on Meta and TikTok. You will lead the Paid Social team, manage budget allocation, forecasting, and six-figure+ monthly media spend across geographies.

You will drive experimentation, measurement, and creative collaboration with analytics, product, and localization teams.