Remote Global Digital Demand Architect

Danaher Corporation; United States; Remote; USD 86,000 - 119,000; Full time

Benefits offered by this job

Remote work option

Flexible benefits

Job summary

Beckman Coulter Life Sciences, a Danaher operating company, is seeking a Digital Demand Strategist to drive end-to-end inbound campaigns for a defined product portfolio. You will align content, channels, and campaigns to business objectives across lead generation and eCommerce, acting as the single digital marketing point of contact.

The role reports to the Global Digital Channels and Demand Generation Lead and is fully remote, with travel up to 10% for EU and U.S. events as needed.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or related field.
• 5+ years in B2B demand generation, digital marketing, growth marketing, or inbound marketing with proven pipeline growth.
• Expertise across digital channels including web, SEO/AEO, email, paid media, and social.
• Strong analytical, strategic, and stakeholder management skills with data-driven optimization.
• Excellent written and spoken English; ability to review and improve marketing content for global audiences.

Responsibilities

• Drive demand and funnel fill for a defined product portfolio through end-to-end inbound digital campaigns.
• Own the customer journey strategy from Awareness through Loyalty and align content and campaigns to business goals.
• Collaborate with Product Marketing, Content, and Channel Owners to translate priorities into high-impact campaigns.

Skills

B2B demand gen

Digital marketing

Growth marketing

Inbound marketing

Content strategy

Education

Bachelor's degree in Marketing

Tools

Sitecore

Marketo

Salesforce

Job description

Beckman Coulter Life Sciences, a Danaher operating company, is seeking a Digital Demand Strategist to drive end-to-end inbound campaigns for a defined product portfolio. You will align content, channels, and campaigns to business objectives across lead generation and eCommerce, acting as the single digital marketing point of contact.

The role reports to the Global Digital Channels and Demand Generation Lead and is fully remote, with travel up to 10% for EU and U.S. events as needed.