Remote Global Customer Advocacy Leader

Kantata; Northern (KY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

Kantata is seeking a highly strategic, engaging, and results-oriented Manager of Customer Advocacy & References to build and lead a world-class customer advocacy program.

This role will shape strategy, operating model, relationships, and content to turn customer success into market influence and business impact. It sits at the intersection of Customer Success, Sales, Marketing, Product, and Executive Leadership.

Qualifications

• Significant customer advocacy, reference, or customer marketing experience in B2B technology or SaaS.
• Experience building and scaling a formal advocacy or reference program.
• Proven success supporting strategic sales opportunities with customer references.
• Strong experience developing case studies, videos, testimonials, and event speakers.
• Experience managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms.

Responsibilities

• Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement.
• Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases.
• Produce compelling case studies, videos, testimonials, executive stories, and quantified proof points.
• Manage sales reference requests, matching prospects with relevant customers while protecting relationships and preventing advocate fatigue.
• Own customer review programs across G2, Gartner Peer Insights, TrustRadius, and other priority platforms.
• Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs.
• Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations to activate customer voices throughout the business.
• Create recognition and engagement opportunities that elevate our customers and make advocacy valuable to them.
• Maintain accurate customer permissions, participation history, approved assets, and reference profiles.
• Measure program performance, including advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact.

Skills

Customer advocacy leadership

Storytelling & interviewing

Executive presence

Relationship building

Program management

Tools

CRM systems

Reference-management tools

Project-management tools

Reporting tools

Job description

Kantata is seeking a highly strategic, engaging, and results-oriented Manager of Customer Advocacy & References to build and lead a world-class customer advocacy program.

This role will shape strategy, operating model, relationships, and content to turn customer success into market influence and business impact. It sits at the intersection of Customer Success, Sales, Marketing, Product, and Executive Leadership.