Customer Advocacy Manager

Kantata; Northern (KY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

Kantata is seeking a highly strategic, engaging, and results-oriented Manager of Customer Advocacy & References to build and lead a world-class customer advocacy program.

This role will shape strategy, operating model, relationships, and content to turn customer success into market influence and business impact. It sits at the intersection of Customer Success, Sales, Marketing, Product, and Executive Leadership.

Qualifications

• Significant customer advocacy, reference, or customer marketing experience in B2B technology or SaaS.
• Experience building and scaling a formal advocacy or reference program.
• Proven success supporting strategic sales opportunities with customer references.
• Strong experience developing case studies, videos, testimonials, and event speakers.
• Experience managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms.

Responsibilities

• Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement.
• Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases.
• Produce compelling case studies, videos, testimonials, executive stories, and quantified proof points.
• Manage sales reference requests, matching prospects with relevant customers while protecting relationships and preventing advocate fatigue.
• Own customer review programs across G2, Gartner Peer Insights, TrustRadius, and other priority platforms.
• Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs.
• Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations to activate customer voices throughout the business.
• Create recognition and engagement opportunities that elevate our customers and make advocacy valuable to them.
• Maintain accurate customer permissions, participation history, approved assets, and reference profiles.
• Measure program performance, including advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact.

Skills

Customer advocacy leadership

Storytelling & interviewing

Executive presence

Relationship building

Program management

Tools

CRM systems

Reference-management tools

Project-management tools

Reporting tools

Job description

The Kantata Cloud for Professional Services™ gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. By leveraging Kantata, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

About the Role

Kantata is seeking a highly strategic, engaging, and results-oriented Manager of Customer Advocacy & References to build and lead a world-class customer advocacy program.

This person will create the strategy, operating model, relationships, and content engine that turn customer success into meaningful market influence and measurable business impact. The program will support customer storytelling, sales references, peer-review platforms, analyst relations, campaigns, events, media opportunities, executive engagement, and customer recognition.

This is not simply a content role. It is a highly visible, customer-facing leadership position that sits at the intersection of Customer Success, Sales, Marketing, Product, and Executive Leadership.

The ideal candidate has exceptional executive presence, a natural ability to build relationships, strong editorial judgment, and the operational discipline to manage many customer commitments without losing the personal touch. They are polished but approachable, extraordinarily responsive, and deeply committed to creating value for customers, not merely asking customers to promote Kantata.

Primary Responsibilities

• Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement.
• Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases.
• Produce compelling case studies, videos, testimonials, executive stories, and quantified proof points.
• Manage sales reference requests, matching prospects with relevant customers while protecting relationships and preventing advocate fatigue.
• Own customer review programs across G2, Gartner Peer Insights, TrustRadius, and other priority platforms.
• Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs.
• Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations to activate customer voices throughout the business.
• Create recognition and engagement opportunities that elevate our customers and make advocacy valuable to them.
• Maintain accurate customer permissions, participation history, approved assets, and reference profiles.
• Measure program performance, including advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact.

What you bring

• Significant customer advocacy, customer reference, or customer marketing experience in B2B technology or SaaS.
• Experience building and scaling a formal advocacy or reference program.
• Proven success supporting strategic sales opportunities with customer references.
• Strong experience developing case studies, customer videos, testimonials, and event speakers.
• Experience managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms.
• Exceptional executive presence and the ability to build trusted relationships with senior customer leaders.
• Outstanding interviewing, writing, storytelling, and presentation skills.
• Excellent program management and extraordinary attention to detail.
• A reputation for responsiveness, sound judgment, and consistent follow-through.
• The ability to balance urgent business needs with thoughtful stewardship of customer relationships.
• Experience using CRM, reference-management, project-management, and reporting tools.

How we measure success

• A growing and engaged community of customer advocates.
• Strong advocate coverage across priority markets, solutions, personas, and use cases.
• Faster and more relevant fulfillment of sales reference requests.
• A consistent pipeline of high-quality customer stories and proof points.
• Increased volume, quality, and recency of peer reviews.
• Meaningful customer participation in campaigns, events, analyst engagements, and awards.
• Measurable influence on opportunity progression, pipeline, and revenue.
• An advocacy experience that customers value and internal teams trust.

Compensation

The base salary for this position ranges from $90,000 - $110,000 USD.

This position is eligible to participate in the Company Bonus Plan

*The above represents the expected salary range for this job requisition. Other compensation considerations include location, relevant experience, and other job-related factors.

Additional Information

This role is a remote role within the US preference to Boston.

Our Philosophy

We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:

• An intentionally engaging and collaborative culture - ditch the silo!
• Strong work-life balance that’s a true focus of the company
• The chance to learn from some of the best people in the business
• A vibrant, collaborative, and devoted team, who still makes time for fun

At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish.

Kantata is an Equal Opportunity Employer.