Customer Advocacy Programs Lead

Ministry Brands; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

401(k) matching

Parental leave

Mental health support

Job summary

Ministry Brands is seeking a Customer Advocacy Manager to scale programs, processes, and customer relationships that turn loyal customers into active advocates. You will drive references, reviews, referrals, and stories to support acquisition, expansion, retention, and brand reputation.

You will partner with Customer Marketing, Customer Success, Sales, Product Marketing, and Events to activate advocates at the right moments in the customer lifecycle and to build scalable, repeatable processes

Qualifications

• Develop and scale customer advocacy programs including references, reviews, referrals, and stories.
• Own end-to-end reference program: recruitment, qualification, fulfillment, tracking, recognition.
• Own review programs across third-party platforms to drive volume and quality of reviews.
• Build scalable advocate journeys based on customer relationships and lifecycle.

Responsibilities

• Identify advocates and activate them at key moments in the lifecycle.
• Collaborate with Product Marketing and Communications on case studies, testimonials, videos, and other customer-led content.
• Maintain a centralized library of advocates and approved assets for Sales and Marketing.
• Own the advocacy technology stack and ensure accurate advocate profiles and engagement data.
• Build workflows and integrations connecting advocacy data with CRM and marketing automation systems.
• Support development of Customer Advisory Boards and executive engagement programs.

Skills

Customer advocacy programs

CRM systems

Marketing automation

Cross-functional collaboration

Project management

Analytical skills

Excellent communication

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Marketing automation platforms

Job description

Ministry Brands is seeking a Customer Advocacy Manager to scale programs, processes, and customer relationships that turn loyal customers into active advocates. You will drive references, reviews, referrals, and stories to support acquisition, expansion, retention, and brand reputation.

You will partner with Customer Marketing, Customer Success, Sales, Product Marketing, and Events to activate advocates at the right moments in the customer lifecycle and to build scalable, repeatable processes