Remote-Friendly Events Marketing Lead

go-alis; Chicago (IL); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

401(k) Plan with up to 4% matching

Flexible work arrangements available

Company bonus pool

Paid holidays and time off

Job summary

ALIS is seeking an Events Marketing Manager to own the event strategy and end-to-end execution, including conferences, customer events, dinners, and field programs. You will collaborate with Sales, Customer Success, Marketing, Product, and Leadership to connect events to business outcomes and pipeline growth.

The role requires 8+ years in B2B event marketing, data-driven decisions, and a passion for creating memorable live experiences across diverse formats.

Qualifications

• 8+ years of experience leading B2B event marketing programs from strategy through execution.
• Experience using events to generate pipeline and grow revenue.
• Ability to make data-driven recommendations with ROI in mind.

Responsibilities

• Own the strategy, planning, and execution of our annual user conference (FWD).
• Evaluate and prioritize conferences, sponsorships, customer events, and field marketing opportunities.
• Establish measurable goals and success metrics for every event.
• Lead planning and execution for conferences, trade shows, executive dinners, customer events, and networking programs.
• Manage budgets, logistics, vendor relationships, sponsorship deliverables, and onsite execution.
• Partner with Sales, Customer Success, Product, and Leadership to align events with business goals.
• Develop repeatable event processes and playbooks that improve efficiency and consistency.
• Track performance, pipeline contribution, influenced revenue, and ROI.
• Deliver post-event analysis and recommendations to leadership.
• Own event budgets and ensure investments align with expected business outcomes.
• Track event performance, pipeline contribution, influenced revenue, and return on investment.

Skills

Event marketing

HubSpot usage

Cvent usage

Tools

HubSpot

Cvent

Job description

ALIS is seeking an Events Marketing Manager to own the event strategy and end-to-end execution, including conferences, customer events, dinners, and field programs. You will collaborate with Sales, Customer Success, Marketing, Product, and Leadership to connect events to business outcomes and pipeline growth.

The role requires 8+ years in B2B event marketing, data-driven decisions, and a passion for creating memorable live experiences across diverse formats.