Events Marketing Manager

go-alis; Chicago (IL); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

401(k) Plan with up to 4% matching

Flexible work arrangements available

Company bonus pool

Paid holidays and time off

Job summary

ALIS is seeking an Events Marketing Manager to own the event strategy and end-to-end execution, including conferences, customer events, dinners, and field programs. You will collaborate with Sales, Customer Success, Marketing, Product, and Leadership to connect events to business outcomes and pipeline growth.

The role requires 8+ years in B2B event marketing, data-driven decisions, and a passion for creating memorable live experiences across diverse formats.

Qualifications

• 8+ years of experience leading B2B event marketing programs from strategy through execution.
• Experience using events to generate pipeline and grow revenue.
• Ability to make data-driven recommendations with ROI in mind.

Responsibilities

• Own the strategy, planning, and execution of our annual user conference (FWD).
• Evaluate and prioritize conferences, sponsorships, customer events, and field marketing opportunities.
• Establish measurable goals and success metrics for every event.
• Lead planning and execution for conferences, trade shows, executive dinners, customer events, and networking programs.
• Manage budgets, logistics, vendor relationships, sponsorship deliverables, and onsite execution.
• Partner with Sales, Customer Success, Product, and Leadership to align events with business goals.
• Develop repeatable event processes and playbooks that improve efficiency and consistency.
• Track performance, pipeline contribution, influenced revenue, and ROI.
• Deliver post-event analysis and recommendations to leadership.
• Own event budgets and ensure investments align with expected business outcomes.
• Track event performance, pipeline contribution, influenced revenue, and return on investment.

Skills

Event marketing

HubSpot usage

Cvent usage

Tools

HubSpot

Cvent

Job description

• Compensation: USD 85,000 - USD 100,000 - yearly

Job Description

About the Role

As our Events Marketing Manager, you'll own ALIS's event strategy and execution from start to finish: industry conferences, customer events, executive dinners, field programs, and new experiences we haven't thought of yet.

We're looking for someone who genuinely loves events. Someone who gets excited about bringing people together, sweats the details that turn a good event into a great one, and finds energy in the planning, the problem-solving, and yes, even the occasional last-minute curveball.

This is not a role where you'll be working in a silo. You'll collaborate closely with Sales, Customer Success, Marketing, Product, and Leadership, and you'll build relationships with vendors and partners along the way. We want someone who enjoys being part of a team, keeps a lot of moving pieces moving in the same direction, and brings people together as naturally offsite as they do on a stage.

Events are a critical part of how ALIS builds its brand, strengthens customer relationships, and drives pipeline. We make real investments in bringing people together, and we want someone who can connect great experiences to real business outcomes, knowing what success looks like before an event starts and finding ways to make the next one even better.

Most importantly, we want someone who takes pride in how ALIS shows up. Someone who notices the details, brings ideas to the table, and thrives in an environment where no two events, or days, look exactly the same.

The Basics

Location and schedule: Flexible. In-office, hybrid, or remote. Preference will be given to local candidates, but we are open to other arrangements for the right person. Candidates located in the Chicagoland area will work onsite during their first 90 days before moving to their long-term schedule.

Salary: $85,000 to $100,000.

Sponsorship: We are not able to provide employment sponsorship, including OPT or STEM OPT.

Travel: Approximately 20-30% travel, with heavier travel during spring conference and summer event seasons.

What You'll Be Doing

Own the strategy, planning, and execution of our annual user conference (FWD).

Evaluate and prioritize conferences, sponsorships, customer events, and field marketing opportunities.

Establish measurable goals and success metrics for every event.

Lead planning and execution for conferences, trade shows, executive dinners, customer events, and networking programs.

Manage budgets, logistics, vendor relationships, sponsorship deliverables, and onsite execution.

Partner with Sales, Customer Success, Product, and Leadership to align events with business goals.

Develop repeatable event processes and playbooks that improve efficiency and consistency.

Track performance, pipeline contribution, influenced revenue, and ROI.

Deliver post-event analysis and recommendations to leadership.

Own event budgets and ensure investments align with expected business outcomes.

Track event performance, pipeline contribution, influenced revenue, and return on investment.

Manage relationships with vendors, venues, agencies, and conference organizers.

Improve reporting, forecasting, and operational processes that support event marketing at scale.

Qualifications

You’ll Thrive in This Role If You

Have 8+ years of experience leading B2B event marketing programs from strategy through execution.

Have a track record of using events to generate pipeline, strengthen customer relationships, and support revenue growth.

Are comfortable making recommendations backed by data, business impact, and ROI.

Build strong relationships across teams and know how to drive alignment without formal authority.

Can manage multiple complex projects simultaneously while maintaining exceptional attention to detail.

Enjoy creating memorable experiences and thrive in the fast-paced environment that comes with live events.

Experience with HubSpot, Cvent, or similar event and marketing technologies is strongly preferred.

Physical Requirements

Ability to lift and move event materials weighing up to 25 pounds.

Ability to stand for extended periods during conferences, trade shows, and customer events.

Ability to travel regularly and participate in event setup and teardown activities when needed.

What Success Looks Like

Events generate meaningful engagement, pipeline, and measurable business impact.

Customers, prospects, and partners leave events with a stronger connection to ALIS.

Internal stakeholders view events as a strategic growth channel and trusted part of the business.

Event reporting provides clear visibility into ROI and informs future investment decisions.

Event processes scale with the business while maintaining a high-quality attendee experience.

Additional Information

Why You’ll Love It Here

We run on values, lead with transparency, and believe culture is key to success. We are committed to providing a supportive environment that balances professional excellence with personal well-being.

8 Company Holidays (office will be closed)

2 Floating Holidays

2 Wellness Days

Starting at 10 days of PTO

Subsidized medical, dental, and vision insurance

401(k) Plan with up to 4% matching

Flexible work arrangements available

Employee Assistance Fund

Paid parental leave

Paid jury duty and bereavement leave

Length of stay rewards

Company bonus pool

HSA and FSA

Life insurance policy subsidized by the Company

ALIS values and promotes diversity. We are an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. All candidates are subject to a background check.

AI may be used to assist in evaluating applicants against job-related qualifications. AI outputs are advisory only and do not replace human review. Recruiters are responsible for independently evaluating candidates and making recommendations based on the full application and interview process.

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