Remote Fractional Creative Strategist — DTC Growth

LumiMeds Health, Inc.; Northern (KY); Remote; USD 90,000 - 130,000; Full time

Job summary

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and metabolic health. We are remote-first and seek a Fractional Creative Strategist to shape the creative strategy behind paid acquisition across major platforms.

You will work closely with founders, marketing, media buyers, designers, editors, and content creators to decide what to create, why, how to test, and next steps based on performance.

Qualifications

• Proven experience in creative strategy and performance marketing.
• Strong understanding of direct-response advertising and growth creative.
• Ability to translate data into actionable creative decisions.
• Comfortable working in a fast-moving startup environment.
• Professional-level English communication.

Responsibilities

• Develop and refine the performance creative strategy across paid channels (Meta, Google, TikTok, YouTube, Reddit).
• Identify new concepts, hooks, formats, and messaging using data and customer insights.
• Create actionable creative briefs with audience, hook, message, format, CTA, and hypotheses.
• Provide clear, specific feedback on concepts, scripts, and ads before launch.
• Evaluate full funnel performance from creative to landing page and checkout; suggest improvements.

Skills

Creative strategy

Performance marketing

Direct-response

Copywriting

Testing frameworks

Data interpretation

English communication

Education

Bachelor's degree in marketing or related field

Tools

Meta ads

Google Ads

TikTok Ads

YouTube Ads

Job description

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and metabolic health. We are remote-first and seek a Fractional Creative Strategist to shape the creative strategy behind paid acquisition across major platforms.

You will work closely with founders, marketing, media buyers, designers, editors, and content creators to decide what to create, why, how to test, and next steps based on performance.