Remote Fractional Creative Strategist - DTC Growth

Go Fractional; Northern (KY); Remote; USD 83,000 - 152,000; Part time

Job summary

LumiMeds is seeking a Fractional Creative Strategist to shape and optimize our paid acquisition creative strategy across multiple platforms. You will guide concept development, testing, and messaging to improve customer acquisition performance.

This senior, hands-on role requires deep knowledge of direct-response creative, DTC marketing, consumer psychology, and testing. You will collaborate with founders, marketing, media buyers, and creators to scale winning ideas.

Qualifications

• Proven creative strategy and growth-focused advertising track record.
• Strong direct-response copywriting and testing framework experience.
• Excellent English communication and collaboration across teams.
• Ability to translate data into actionable creative decisions.

Responsibilities

• Develop and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit.
• Identify new creative concepts, angles, offers, formats through data and insights.
• Translate business goals into clear briefs for designers, editors, copywriters, and creators.
• Build actionable briefs detailing audience, insight, hook, message, format, CTA, and testing hypotheses.
• Review concepts, scripts, and ads before launch with clear, actionable feedback.
• Balance iterating proven winners with testing genuinely new directions.

Skills

Creative strategy

Direct-response advertising

Performance marketing

Data-driven decision making

English communication

Startup environment

Tools

Meta Ads Manager

Google Ads

TikTok Ads

YouTube Ads

Reddit Ads

Job description

LumiMeds is seeking a Fractional Creative Strategist to shape and optimize our paid acquisition creative strategy across multiple platforms. You will guide concept development, testing, and messaging to improve customer acquisition performance.

This senior, hands-on role requires deep knowledge of direct-response creative, DTC marketing, consumer psychology, and testing. You will collaborate with founders, marketing, media buyers, and creators to scale winning ideas.