Fractional Creative Strategist (Fully Remote)

LumiMeds Health, Inc.; United States; Remote; USD 95,000 - 140,000; Full time

Job summary

LumiMeds is a US-based telehealth startup focused on weight management and metabolic health. We operate with a remote-first approach, valuing ownership, clarity, and accountability.

The role focuses on leading creative strategy for paid media across major platforms, turning business goals into actionable briefs and prioritizing tests to optimize performance.

Qualifications

• Proven experience in creative strategy and paid acquisition.
• Experience with direct-response advertising and DTC brands.
• Ability to translate business goals into clear briefs and creative priorities.

Responsibilities

• Own the creative strategy behind paid acquisition across Meta, Google, TikTok, YouTube, and Reddit.
• Translate business goals into clear creative priorities and actionable briefs.
• Build structured testing frameworks for hooks, messaging, formats, offers, and CTAs.
• Review performance data and ad creative to iterate on winners and identify fatigue.

Skills

Creative strategy

Performance marketing

Direct-response advertising

DTC marketing

Consumer psychology

AI-assisted workflows

Job description

• Own the creative strategy behind paid acquisition across Meta, Google, TikTok, YouTube, and Reddit.
• Translate business goals into clear creative priorities and actionable briefs.

Key Responsibilities:

• Build structured testing frameworks for hooks, messaging, formats, offers, and CTAs.
• Review performance data and ad creative to iterate on winners and identify fatigue.

What We're Looking For:

• Proven experience in creative strategy, performance marketing, and direct-response advertising.
• Strong understanding of DTC, consumer psychology, and AI-assisted creative workflows.

LumiMeds

LumiMeds is a U.S. telehealth startup focused on weight management and metabolic health, building next-gen e-commerce and clinical infrastructure. It's an early-stage, remote-first team that moves fast and values ownership, clarity, and accountability.