Remote-First Senior Brand & Growth Strategy Lead

Coinbase, Inc.; Miami (FL); Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Job summary

Coinbase, Inc. is seeking a senior brand strategist to bridge brand and product, ensuring every surface aligns with the Coinbase brand. You’ll shape how we present the brand across GTM, product, and CX, affecting decisions beyond campaigns.

You’ll collaborate with Product Marketing and Partnerships to translate insights into strategy and help integrate brand into products and partnerships we build.

Qualifications

• Experience setting brand and product strategy either internally at companies or at agencies.
• Experience in shaping go to market strategy.
• Experience delivering a brand across an organization, not just inside marketing.
• Strong persuasive writing skills and ability to partner with Insights for research.
• Responsible use of generative AI with human oversight.

Responsibilities

• Close the gap between brand promises and customer experience across GTM, product, and CX.
• Author GTM strategies for product and partner initiatives with Product Marketing and Partnerships.
• Drive upstream strategy into the products and partnerships we build.

Skills

Brand strategy

Go-to-market strategy

Cross-organizational influence

Persuasive writing

Generative AI literacy

Job description

Coinbase, Inc. is seeking a senior brand strategist to bridge brand and product, ensuring every surface aligns with the Coinbase brand. You’ll shape how we present the brand across GTM, product, and CX, affecting decisions beyond campaigns.

You’ll collaborate with Product Marketing and Partnerships to translate insights into strategy and help integrate brand into products and partnerships we build.