Remote-First Product Marketing Manager, B2B SaaS

L2L Connected Workforce Platform; Burlington (MA); À distance; USD 110 000 - 165 000; Plein temps

Avantages offerts par ce poste

Remote-first

Office access in Burlington, MA

Résumé du poste

L2L is seeking a Product Marketing Manager to lead product marketing strategy, messaging, and go-to-market initiatives for our Connected Manufacturing Operations platform. The role partners with Product, Marketing, Sales and Customer Success to drive awareness, adoption, and revenue through customer insights and market intelligence.

You will craft narratives, value propositions, and personas that translate complex manufacturing challenges into actionable outcomes, while managing analyst

Qualifications

• 5–8+ years of Product Marketing experience in B2B SaaS.

Responsabilités

• Partner with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
• Develop differentiated value propositions, personas, and messaging frameworks.
• Define product narratives that simplify complex manufacturing challenges.
• Manage analyst relationships and leverage market research to influence product direction.
• Measure product marketing success through adoption, retention, customer value, and commercial performance.
• Lead cross-functional go-to-market planning for new products, features, and enhancements.
• Build launch strategies that drive awareness, adoption, and revenue.
• Drive pricing, packaging, and commercialization initiatives that support business objectives.
• Communicate product launches via webinars, social media and email to amplify value propositions.
• Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution.
• Voice of Customer & Market Intelligence: Build and manage Voice of Customer programs, including customer interviews and win/loss analysis.

Connaissances

Product marketing

Go-to-market strategy

Messaging & storytelling

Analyst relations

Voice of customer research

Market intelligence

Description du poste

L2L is seeking a Product Marketing Manager to lead product marketing strategy, messaging, and go-to-market initiatives for our Connected Manufacturing Operations platform. The role partners with Product, Marketing, Sales and Customer Success to drive awareness, adoption, and revenue through customer insights and market intelligence.

You will craft narratives, value propositions, and personas that translate complex manufacturing challenges into actionable outcomes, while managing analyst