Product Marketing Manager: Manufacturing Growth & GTM

L2L; Burlington (MA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

L2L, a Burlington, MA-based provider of Connected Manufacturing Operations, is seeking a Product Marketing Manager to lead go-to-market, messaging, and market insights for our B2B SaaS platform.

In this remote-first role with occasional Burlington office visits, you will partner with Product, Marketing, Sales, and Customer Success to drive launches, craft differentiated value propositions, and influence product strategy through customer insights and market intelligence.

Qualifications

• 5–8+ years of Product Marketing in B2B SaaS.
• Proven success leading product launches and GTM initiatives.
• Exceptional messaging, positioning, and storytelling skills.
• Proven track record in analyst relations and amplifying company positioning and awareness
• Experience conducting customer research, competitive analysis, and market intelligence.
• Ability to influence product strategy through data, customer insights, and market trends.
• Strong executive communication and cross-functional collaboration skills.
• Experience in manufacturing, industrial software, or frontline workforce technology is a plus.

Responsibilities

• Partner with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
• Develop differentiated value propositions, personas, and messaging frameworks.
• Define product narratives that simplify complex manufacturing challenges.
• Manage analyst relationships and leverage market research to influence product direction.
• Measure product marketing success through adoption, retention, customer value, and commercial performance.
• Lead cross-functional go-to-market planning for new products, features, and enhancements.
• Build launch strategies that drive awareness, adoption, and revenue.
• Drive pricing, packaging, and commercialization initiatives that support business objectives.
• Communicate product launches via webinars, social media and email to amplify value propositions.
• Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution.
• Equip customer-facing teams with the messaging, tools, and content needed to win.
• Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews.
• Partner with Sales Enablement to deliver product training and competitive updates.
• Voice of Customer & Market Intelligence
• Build and manage Voice of Customer programs, including customer interviews and win/loss analysis.

Job description

L2L, a Burlington, MA-based provider of Connected Manufacturing Operations, is seeking a Product Marketing Manager to lead go-to-market, messaging, and market insights for our B2B SaaS platform.

In this remote-first role with occasional Burlington office visits, you will partner with Product, Marketing, Sales, and Customer Success to drive launches, craft differentiated value propositions, and influence product strategy through customer insights and market intelligence.