Product Marketing Manager

L2L; Burlington (MA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

L2L, a Burlington, MA-based provider of Connected Manufacturing Operations, is seeking a Product Marketing Manager to lead go-to-market, messaging, and market insights for our B2B SaaS platform.

In this remote-first role with occasional Burlington office visits, you will partner with Product, Marketing, Sales, and Customer Success to drive launches, craft differentiated value propositions, and influence product strategy through customer insights and market intelligence.

Qualifications

• 5–8+ years of Product Marketing in B2B SaaS.
• Proven success leading product launches and GTM initiatives.
• Exceptional messaging, positioning, and storytelling skills.
• Proven track record in analyst relations and amplifying company positioning and awareness
• Experience conducting customer research, competitive analysis, and market intelligence.
• Ability to influence product strategy through data, customer insights, and market trends.
• Strong executive communication and cross-functional collaboration skills.
• Experience in manufacturing, industrial software, or frontline workforce technology is a plus.

Responsibilities

• Partner with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
• Develop differentiated value propositions, personas, and messaging frameworks.
• Define product narratives that simplify complex manufacturing challenges.
• Manage analyst relationships and leverage market research to influence product direction.
• Measure product marketing success through adoption, retention, customer value, and commercial performance.
• Lead cross-functional go-to-market planning for new products, features, and enhancements.
• Build launch strategies that drive awareness, adoption, and revenue.
• Drive pricing, packaging, and commercialization initiatives that support business objectives.
• Communicate product launches via webinars, social media and email to amplify value propositions.
• Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution.
• Equip customer-facing teams with the messaging, tools, and content needed to win.
• Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews.
• Partner with Sales Enablement to deliver product training and competitive updates.
• Voice of Customer & Market Intelligence
• Build and manage Voice of Customer programs, including customer interviews and win/loss analysis.

Job description

At L2L, we're leading Connected Manufacturing Operations.

Manufacturers don't have a data problem - they have an action problem. Every day, disconnected systems, siloed teams, and fragmented workflows create unnecessary downtime, reduce productivity, and make it harder for frontline employees to do their best work.

L2L solves that challenge by unifying people, machines, and workflows to increase productivity every shift, every day. Our platform combines operational data, AI, maintenance, production, skills, and shop floor execution to help manufacturers spot and solve problems in real time.

We're looking for a Product Marketing Manager to join our team:

Here's How You Can Drive Action That Matters

Top Outcomes

Lead Product Launches & Go-to-Market Strategy: Develop and execute go-to-market strategies that drive successful product launches, customer adoption, and commercial growth.

Own Our Market Story: Create compelling messaging and positioning that differentiates L2L, resonates with manufacturers, and enables customer-facing teams to tell a consistent story.

Be the Voice of the Market: Turn customer insights, competitive intelligence, analyst relationships, and market trends into recommendations that help drive product strategy and business decisions.

Be the Voice of the Market: Turn customer insights, competitive intelligence, analyst relationships, and market trends into recommendations that help drive product strategy and business decisions.

What You'll Do

Product Marketing Strategy

• Partner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
• Develop differentiated value propositions, personas, and messaging frameworks.
• Define product narratives that simplify complex manufacturing challenges.
• Manage analyst relationships and leverage market research to influence product direction.
• Measure product marketing success through adoption, retention, customer value, and commercial performance.

Product Launches & Go-to-Market

• Lead cross-functional go-to-market planning for new products, features, and enhancements.
• Build launch strategies that drive awareness, adoption, and revenue.
• Drive pricing, packaging, and commercialization initiatives that support business objectives.
• Communicate product launches via webinars, social media and email to amplify value propositions.
• Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution.

Sales Enablement

• Equip customer-facing teams with the messaging, tools, and content needed to win.
• Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews.
• Partner with Sales Enablement to deliver product training and competitive updates.
• Voice of Customer & Market Intelligence
• Build and manage Voice of Customer programs, including customer interviews and win/loss analysis.

What We're Looking For

• 5–8+ years of Product Marketing experience in B2B SaaS.
• Proven success leading product launches and cross-functional go-to-market initiatives.
• Exceptional messaging, positioning, and storytelling skills.
• Proven track record in analyst relations and amplifying company positioning and awareness
• Experience conducting customer research, competitive analysis, and market intelligence.
• Ability to influence product strategy through data, customer insights, and market trends.
• Strong executive communication and cross-functional collaboration skills.
• Experience in manufacturing, industrial software, or frontline workforce technology is a plus.

Preferred locations:

L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, we are looking for someone who can commute to the Burlington, MA office 1x per week.

Our Values

Our values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. And we lead with positivity, supporting ourselves and each other. Interested in seeing our values in action?

More About Us

L2L’s Connected Manufacturing Operations platform unifies people, machines, and workflows across the factory to help manufacturers in real time detect, dispatch, resolve, and prevent disruptions that traditional MES and CMMS tools do not address.

Backed by M33 Growth, we're helping manufacturers stabilize, standardize, and optimize operations through the L2L Method: a proven three-step blueprint deployed across hundreds of sites to minimize barriers to productivity and drive continuous improvement.