Remote-First Audience & Content Director

Intellum; Northern (KY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical - 100% of employee premiums (n

Dental - 100% of employee premiums

Vision - 100% of employee premiums

401(k) plus matching

Flexible PTO

Calm subscription

Annual Company Retreat

Job summary

Intellum, a remote-first leader in corporate education technology, seeks a Director-level expert to own audience strategy and core content initiatives. You will craft website copy, blog posts, email nurture, and social content, driving organic growth (SEO, AEO, GEO) and guiding an AI-native operating model with strong human editorial standards.

Collaborate with Product Marketing, Demand Gen, and Customer Marketing to build ICP-fit pipeline, expand owned audiences, and scale production through

Qualifications

• 8+ years experience building audiences in B2B or media environments.
• 3+ years experience owning content and audience strategy at a senior IC or director level.
• Proven experience building and maintaining an audience or community from inception.
• Demonstrated proficiency across multiple content formats, including short-form and long-form video.
• Deep understanding of modern organic discovery (SEO, AEO, GEO) and AI-driven answer engines.
• Strong editorial judgment with the ability to translate research into compelling content.
• Systematize AI into a content operation using agents, prompts, and workflows with high quality output.
• Synthesize raw data signals from social listening and sales calls into strategic insights.

Responsibilities

• Develop and execute targeted audience strategies across buyer segments and lifecycle stages to earn engagement.
• Own content strategy and personally produce core content—website copy, blog posts, email nurture, and social—setting the editorial standard.
• Expand owned audiences and manage participation within buyer communities.
• Direct social media engagement strategies, cultivating executives, subject-matter experts, and customers into brand voices.
• Lead video content strategy and oversee external contractors to scale production.
• Design and manage an original POV program to secure third-party citations and sales enablement resources.
• Manage web content strategy to enhance organic discovery via earned media and AI answer engines.
• Monitor social and community channels to extract actionable insights for product positioning and demand generation.
• Collaborate with Product Marketing, Demand Gen, and Customer Marketing to drive advocacy and pipeline.
• Architect an AI-native content operating model balancing automation with human editorial standards.
• Establish hypothesis testing and performance metrics for all marketing motions.

Skills

Audience strategy

Content strategy

Video content

SEO / AI discovery

Editorial judgment

AI content ops

Cross-functional collaboration

Multi time-zone work

Education

Bachelor's degree in marketing

Tools

Google Suite

Job description

Intellum, a remote-first leader in corporate education technology, seeks a Director-level expert to own audience strategy and core content initiatives. You will craft website copy, blog posts, email nurture, and social content, driving organic growth (SEO, AEO, GEO) and guiding an AI-native operating model with strong human editorial standards.

Collaborate with Product Marketing, Demand Gen, and Customer Marketing to build ICP-fit pipeline, expand owned audiences, and scale production through