Remote-First Audience Growth Director & Content Strategist

Content Creators; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical - 100% employee premiums for 1

Dental - 100% employee premiums

Vision - 100% employee premiums

LinkedIn Learning

401(k) plus matching

Flexible PTO

Calm subscription

Annual Company Retreat

Job summary

Intellum is seeking a senior content and audience leader to own strategy for engaging buyers across lifecycle stages. You will craft website copy, blog posts, email nurture, and social content, while guiding AI-driven operations and coordinating with contractors to scale production.

You will expand owned audiences, manage communities, and drive SEO, social engagement, and intellectual property efforts. Travel for events is occasional, and a remote-first model enables collaboration across U.S.

Qualifications

• 8+ years of experience building audiences in B2B or media environments.
• 3+ years of experience owning content and audience strategy at a senior IC or director level.
• Proven experience building and maintaining an audience or community from inception.
• Deep understanding of modern organic discovery (SEO, AEO, GEO) and AI‑driven answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
• Strong editorial judgment with the ability to translate research and expert insights into compelling, narrative‑driven content.
• Demonstrated ability to systematize AI into a content operation using agents, prompts, and workflows while maintaining high‑quality, human‑readable output.
• Ability to synthesize raw data signals from social listening, communities, and sales calls into strategic insights.
• Ability to work consistently across multiple U.S. time zones.
• Occasional travel required for company events and customer engagements.

Responsibilities

• Develop and execute targeted audience strategies across specific buyer segments and lifecycle stages to earn sustained engagement.
• Own content strategy and personally produce core content—website copy, blog posts, email nurture, and social—setting the editorial standard that contractors and internal partners scale.
• Expand owned audiences and manage active participation within established buyer communities.
• Direct social media engagement strategies, cultivating executives, subject-matter experts, and customers into recognizable brand voices.
• Lead video content strategy—including short-form, episodic, and event capture—and oversee external contractors to scale production.
• Design and manage an original research and Point of View (POV) program to secure third‑party citations, speaking engagements, and sales enablement resources.
• Manage web content strategy to enhance organic discovery and authority (SEO, AEO, GEO) via third‑party sources, earned media, and AI answer engines.
• Monitor social and community channels to extract actionable insights for product positioning, demand generation, and sales strategies.
• Collaborate closely with Product Marketing, Demand Generation, and Customer Marketing to drive customer advocacy and qualified pipeline.
• Architect and manage an AI-native content operating model, balancing automated workflows (agents, repurposing, distribution) with strict human editorial standards.
• Establish hypothesis testing and strict performance evaluation metrics for all marketing motions.
• Performs other duties as assigned.

Skills

Audience strategy

Content strategy

SEO / organic discovery

Video production

AI-driven content operations

Editorial judgment

Audience building

US time-zone collaboration

Travel readiness

Education

Bachelor’s degree in marketing, communications, journalism, business, or related field

Tools

Google Suite

Job description

Intellum is seeking a senior content and audience leader to own strategy for engaging buyers across lifecycle stages. You will craft website copy, blog posts, email nurture, and social content, while guiding AI-driven operations and coordinating with contractors to scale production.

You will expand owned audiences, manage communities, and drive SEO, social engagement, and intellectual property efforts. Travel for events is occasional, and a remote-first model enables collaboration across U.S.