Remote-First Audience & Content Leader

Intellum, Inc.; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical premiums covered

Dental premiums covered

Vision premiums covered

401(k) matching

Flexible PTO

Calm subscription

Annual company retreat

Job summary

Intellum, Inc. is a remote-first leader in corporate education technology. We seek a senior IC/director to own audience strategy and content, driving organic growth and AI-enabled workflows across website, blogs, email, and social.

You will collaborate with cross-functional teams, manage contractors, and shape a POV program to attract ICP-fit pipelines. Expect travel for key events and global collaboration.

Qualifications

• 8+ years building audiences in B2B or media environments.
• 3+ years owning content and audience strategy at a senior IC or director level.
• Proven experience building and maintaining an audience or community from inception.
• Demonstrated proficiency across multiple content formats, including video.
• Deep understanding of SEO, AEO, GEO and AI-driven answer engines.
• Strong editorial judgment translating research into narrative content.
• Ability to systematize AI into content operations with human-quality output.
• Ability to synthesize data signals from social listening, communities, and sales calls.
• Willingness to work across multiple US time zones.
• Occasional travel for events and engagements.

Responsibilities

• Develop and execute targeted audience strategies across buyer segments and lifecycle stages.
• Own content strategy and produce core content—website copy, blog posts, email nurture, and social.
• Expand owned audiences and manage participation within buyer communities.
• Direct social media engagement, cultivating executives, experts, and customers into brand voices.
• Lead video content strategy and oversee external contractors to scale production.
• Design and manage an original POV program to secure third‑party citations and sales enablement resources.
• Manage web content strategy to boost organic discovery via SEO and AI engines.
• Monitor social and community channels to extract insights for product, demand, and sales.
• Collaborate with Product Marketing, Demand Gen, and Customer Marketing to drive advocacy and pipeline.
• Architect an AI-native content operating model balancing automation with human editorial standards.

Skills

Audience strategy

Content strategy

Video content

SEO/AI-driven discovery

Editorial judgment

AI content operations

Data-driven insights

Cross-timezone collaboration

Travel readiness

B2B/content leadership

Education

Bachelor’s degree in marketing, communications, journalism, business

Tools

Google Suite

Job description

Intellum, Inc. is a remote-first leader in corporate education technology. We seek a senior IC/director to own audience strategy and content, driving organic growth and AI-enabled workflows across website, blogs, email, and social.

You will collaborate with cross-functional teams, manage contractors, and shape a POV program to attract ICP-fit pipelines. Expect travel for key events and global collaboration.