Remote Field Marketing Manager – East/Central SaaS

Luminik; United States; À distance; USD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Health benefits

Flexible vacation

Parental leave

Gym & phone allowance

WFH stipend

Meal benefits

Résumé du poste

Cresta is seeking an Event & Field Marketing Manager to own a high-volume portfolio of field programs across the East/Central U.S. You will partner with Sales to drive pipeline, measure ROI, and evolve field activation strategies while traveling 20–30% and supporting executive programs.

The role emphasizes end-to-end program leadership, budget management, and collaboration with Demand Gen, Digital, and Product Marketing teams to maximize impact.

Qualifications

• 3-5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience.
• Experience owning field programs end-to-end, from strategy through execution and measurement.
• Comfortable managing 8-10+ concurrent programs per quarter in a fast-moving environment.
• Strong understanding of pipeline, revenue attribution, conversion, and event ROI.
• Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up.
• Experience managing program budgets, vendors, contracts, and competing priorities.
• Strong communicator across Sales, Marketing, executives, agencies, and external partners.
• Currently based in the Eastern or Central U.S., with a preference for East Coast.
• Willing and able to travel approximately 20-30%.

Responsabilités

• Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
• Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into recommendations.
• Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
• Manage a High-Volume Portfolio: Own 8-10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
• Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
• Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward strongest programs.
• Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement.
• Create Standout Experiences: Bring ideas and formats to differentiate Cresta and create meaningful experiences for customers and prospects.
• Build Repeatable Playbooks: Develop processes to scale field marketing as Cresta grows.
• Support Executive Programs: Collaborate with executives and Sales leaders on messaging, speaker prep, and customer engagement.

Connaissances

B2B field marketing

End-to-end programs

Account targeting

Sales collaboration

Budget management

Vendor management

Event ROI analysis

ABM/Account-based marketing

Strategic thinking

Outils

Salesforce

HubSpot

Gong

Mobly

Description du poste

Cresta is seeking an Event & Field Marketing Manager to own a high-volume portfolio of field programs across the East/Central U.S. You will partner with Sales to drive pipeline, measure ROI, and evolve field activation strategies while traveling 20–30% and supporting executive programs.

The role emphasizes end-to-end program leadership, budget management, and collaboration with Demand Gen, Digital, and Product Marketing teams to maximize impact.