Regional Field Marketing Manager — Central Growth & Events

Myriad360; Dallas (TX); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Company-funded health insurance

401k contributions

Job summary

Myriad360 is seeking a Field Marketing Manager for the Central Region to lead regional marketing strategy and execution across the Midwest, Great Lakes, and Ohio Valley. You will own field programs, partner marketing initiatives, and customer engagement while collaborating with cross-functional teams to drive pipeline and regional revenue growth.

Based in the United States with up to 40–50% travel, you will develop regional strategies, manage events, sponsorships, and budgets, and deliver

Qualifications

• 5+ years of experience in Field Marketing, Event Marketing, Partner Marketing, or B2B Marketing
• Experience managing end-to-end event planning and regional marketing programs
• Experience within technology, VAR, IT services, cybersecurity, or channel partner ecosystem preferred
• Strong project management and organizational skills with exceptional attention to detail
• Advanced Microsoft Excel and PowerPoint skills
• Experience managing marketing budgets and measuring program ROI
• Excellent written, verbal, and presentation communication skills
• Strong relationship-building skills with internal teams, customers, and technology partners
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Willingness to travel approximately 40–50% throughout the Central region
• HubSpot Marketing Hub
• Budget tracking and ROI reporting

Responsibilities

• Field Marketing & Event Execution: Plan, manage, and execute field marketing programs across the Central region, including customer events, executive programs, conferences, sponsorships, and partner engagements
• Develop regional marketing strategies aligned with revenue goals and company objectives
• Present program plans, campaign updates, post-event recaps, and performance metrics to leadership
• Manage all event logistics, including venue sourcing, contracts, catering, shipping, audiovisual requirements, signage, promotional items, and attendee communications
• Collaborate with Sales, BDRs, and Partner Marketing to maximize event participation and post-event follow-up
• Measure program effectiveness through pipeline influence, engagement metrics, ROI, and sponsorship performance
• National Marketing Support: Maintain the Field Marketing calendar, ensure events, sponsorships, campaigns, and deadlines tracked and communicated
• Support national marketing initiatives by coordinating logistics, sponsorship deliverables, and partner communications
• Manage marketing budgets, vendor invoices, and expense tracking
• Build executive presentations, reporting dashboards, and program summaries using Excel and PowerPoint
• Prepare internal documentation including event briefs, strategy documents, and post-event analyses
• Provide proactive operational support that ensures flawless program execution
• Partner Marketing & Sponsorships: Partner closely with the Partner Marketing team to align sponsorship strategies and maximize MDF
• Coordinate co-branded marketing initiatives, partner events, and joint campaigns throughout the Central region
• Manage sponsor deliverables, approvals, branding requirements, and partner communications
• Build and strengthen relationships with strategic technology partners and vendors
• Partner with Digital Marketing to ensure event campaigns, landing pages, email communications, graphics, and digital assets align with campaign objectives and brand standards
• Provide strategic direction for campaign messaging, customer journeys, and event communications
• Support HubSpot campaign execution, landing pages, forms, and workflows
• Leverage AI-powered tools to improve content development, campaign execution, and operational efficiency
• Process Improvement & Operational Excellence: Execute marketing programs with exceptional attention to detail from planning through completion
• Identify opportunities to improve workflows, increase efficiency, and scale regional marketing initiatives
• Maintain strong communication across Marketing, Sales, Partner teams, and external vendors
• Continuously evaluate program performance and implement improvements based on data and feedback
• Maintain flexibility to support occasional evening and weekend events as business needs require

Skills

Field Marketing

Event Marketing

Partner Marketing

B2B Marketing

Project Management

Communication

Stakeholder Management

Problem Solving

Tools

HubSpot Marketing Hub

Microsoft Excel

Microsoft PowerPoint

Trello

Marketing automation tools

ChatGPT / AI tools

Budget tracking & ROI reporting

Job description

Myriad360 is seeking a Field Marketing Manager for the Central Region to lead regional marketing strategy and execution across the Midwest, Great Lakes, and Ohio Valley. You will own field programs, partner marketing initiatives, and customer engagement while collaborating with cross-functional teams to drive pipeline and regional revenue growth.

Based in the United States with up to 40–50% travel, you will develop regional strategies, manage events, sponsorships, and budgets, and deliver