Remote Field Marketing Manager - East/Central Pipeline

Cresta; United States, Northern America, Americas; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical/Dental/Vision plans

Remote-friendly policies

Flexible vacation

Parental leave

Gym and phone allowance

Work-from-home stipend

Grubhub meals

Job summary

Cresta is seeking an Event & Field Marketing Manager – East / Central to lead a high-volume field marketing program portfolio. You will partner with Sales to target accounts, drive pipeline, and optimize ROI.

This remote role supports the East region with 20–30% travel, preferably East Coast, and will own 8–10+ programs per quarter from strategy through execution. Responsibilities include end-to-end program management, budget and vendor oversight, post-event reporting, and collaboration with

Qualifications

• 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience.
• Experience owning field programs end-to-end, from strategy through execution and measurement.
• Comfortable managing 8–10+ concurrent programs per quarter.
• Strong understanding of pipeline, revenue attribution, conversion, and event ROI.
• Proven experience partnering with Sales on account targeting, strategy and follow-up.
• Experience managing program budgets, vendors, contracts, and competing priorities.
• Strong communicator across Sales, Marketing, executives, agencies, and partners.
• Based in the Eastern or Central U.S., with preference for East Coast.

Responsibilities

• Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities and pipeline goals.
• Drive Pipeline + ROI: Set KPIs, track pipeline, measure ROI, and translate results into recommendations.
• Partner with Sales: Collaborate on account targeting, attendance, meetings, and opportunity acceleration.
• Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, dinners, roadshows, and events.
• Own Programs End-to-End: Manage strategy, budgets, vendors, promotion, onsite execution and post-event reporting.
• Make Smart Investment Decisions: Evaluate performance, forecast spend, shift investment to strongest programs.
• Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales.
• Create Standout Experiences: Bring new ideas to differentiate Cresta.
• Build Repeatable Playbooks: Develop scalable field marketing processes.
• Support Executive Programs: Collaborate with executives on messaging and experiences.

Skills

B2B field marketing

Campaign management

Sales alignment

Budget management

Vendor management

Communication

Travel readiness

Tools

Salesforce

HubSpot

Gong

Mobly

Job description

Cresta is seeking an Event & Field Marketing Manager – East / Central to lead a high-volume field marketing program portfolio. You will partner with Sales to target accounts, drive pipeline, and optimize ROI.

This remote role supports the East region with 20–30% travel, preferably East Coast, and will own 8–10+ programs per quarter from strategy through execution. Responsibilities include end-to-end program management, budget and vendor oversight, post-event reporting, and collaboration with