Remote Event & Field Marketing Manager - East

Precision Labs; United States, Northern America, Americas; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Flexible vacation

Paid parental leave

Monthly gym and phone allowance

Work-from-home stipend

Grubhub lunches/dinners

Job summary

Cresta is seeking an Event & Field Marketing Manager – East / Central. This remote role supports our East region, with preference for East Coast candidates and some travel.

You will own a high-volume field marketing portfolio, partner with Sales to target accounts, and drive pipeline through end-to-end program execution. You’ll manage 8–10+ programs per quarter, collaborate with Demand Gen and Product Marketing, and develop scalable playbooks for the field motion to accelerate revenue while

Qualifications

• 3–5+ years of B2B field marketing or related experience.
• Experience owning field programs end-to-end, from strategy through execution and measurement
• Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
• Strong understanding of pipeline, revenue attribution, conversion, and event ROI
• Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
• Experience managing program budgets, vendors, contracts, and competing priorities
• Based in the Eastern or Central U.S., with a strong preference for East Coast
• Willing and able to travel approximately 20–30%

Responsibilities

• Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
• Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.
• Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
• Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
• Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
• Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.
• Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.
• Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.
• Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.
• Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.

Skills

Field marketing

Program management

Pipeline understanding

Cross-functional collaboration

Communication

Travel readiness

Tools

Salesforce

HubSpot

Gong

Mobly

Job description

Cresta is seeking an Event & Field Marketing Manager – East / Central. This remote role supports our East region, with preference for East Coast candidates and some travel.

You will own a high-volume field marketing portfolio, partner with Sales to target accounts, and drive pipeline through end-to-end program execution. You’ll manage 8–10+ programs per quarter, collaborate with Demand Gen and Product Marketing, and develop scalable playbooks for the field motion to accelerate revenue while