Remote Field Marketing Lead – Executive Events & ABM

Kalepa; Oregon; Hybrid; USD 115,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Equity options

401(k) plan

Medical, vision, dental

PTO 20 days

Global offsites

Wellness stipend

Education credits

Job summary

Kalepa in the United States is hiring a Field Marketing Manager to build and scale our events and field marketing programs that engage target accounts, accelerate opportunities, and drive pipeline and revenue.

This newly created role has significant ownership, leading our global events program from major conferences to executive dinners, roundtables, and advisory boards, while developing targeted programs around priority accounts.

Qualifications

• 5+ years of experience in B2B events or field marketing, ideally in SaaS or AI products.
• Proven track record of events driving pipeline, influencing deals, and accelerating revenue.
• Experience executing executive-level, highly curated events rather than primarily large-scale trade shows.
• Strong understanding of account-based marketing and enterprise sales cycles.
• Ability to translate technical or AI-driven products into compelling event narratives for senior audiences.
• Strong project management skills with the ability to manage multiple complex workstreams.
• Excellent written and verbal communication skills.
• Comfortable working cross-functionally with Sales, Product, Marketing, and senior leadership.
• High ownership mindset with the ability to build and scale programs from the ground up.

Responsibilities

• Own Kalepa's global field marketing and events strategy and calendar, aligned to GTM priorities, target accounts, and pipeline goals
• Partner closely with Sales to identify priority accounts and opportunities where marketing can create engagement, deepen relationships, and accelerate deal progression
• Design and execute Kalepa's full range of events, from major industry conferences to highly curated executive dinners, roundtables, and customer advisory boards
• Build integrated pre- and post-event campaigns to maximize attendance, account engagement, follow-up, and conversion
• Drive measurable business outcomes, including pipeline created and influenced, revenue sourced, and impact on deal progression and velocity
• Own pre- and post-event workflows, ensuring strong engagement before events and structured follow-up that converts to pipeline and revenue
• Develop repeatable field marketing and event playbooks while continuously testing new ways to engage senior insurance leaders
• Coordinate speaking opportunities, award nominations, and conference submissions for executives and product leaders
• Launch and scale Kalepa's webinar program as a complementary field marketing channel

Skills

Event management

Campaign design

ABM

Executive storytelling

Cross-functional collaboration

Project management

Communication

Job description

Kalepa in the United States is hiring a Field Marketing Manager to build and scale our events and field marketing programs that engage target accounts, accelerate opportunities, and drive pipeline and revenue.

This newly created role has significant ownership, leading our global events program from major conferences to executive dinners, roundtables, and advisory boards, while developing targeted programs around priority accounts.