Senior Field Marketing Lead – AI SaaS, Executive Events

kalepa.ai; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Equity options

401(k) plan with employer contribution

Medical benefits

Vision and dental coverage

20 days PTO

Global team offsites

Gym stipend

Phone bill stipend

Continuing education credits

Job summary

Kalepa is hiring a Field Marketing Manager to build and scale our events and field marketing programs, engaging target accounts and driving pipeline and revenue.

This newly created role offers significant ownership across the full events program—from major industry conferences to private dinners, roundtables, and webinars—working closely with Sales to identify priority accounts and accelerate opportunities.

Qualifications

• 5+ years of experience in B2B events or field marketing.
• Proven track record of events driving measurable pipeline, influencing deals, and accelerating revenue outcomes.
• Experience executing executive-level, highly curated events rather than primarily large-scale trade shows.
• Strong understanding of account-based marketing and enterprise sales cycles.
• Ability to translate technical or AI-driven products into compelling event narratives for senior audiences.

Responsibilities

• Own Kalepa’s global field marketing and events strategy and calendar, aligned to GTM priorities, target accounts, and pipeline goals.
• Partner closely with Sales to identify priority accounts and opportunities where marketing can create engagement, deepen relationships, and accelerate deal progression.
• Design and execute Kalepa’s full range of events, from major industry conferences to highly curated executive dinners, roundtables, and customer advisory boards.
• Build integrated pre- and post-event campaigns to maximize attendance, account engagement, follow-up, and conversion.
• Drive measurable business outcomes, including pipeline created and influenced, revenue sourced, and impact on deal progression and velocity.
• Own pre- and post-event workflows, ensuring strong engagement before events and structured follow-up that converts to pipeline and revenue.
• Develop repeatable field marketing and event playbooks while continuously testing new ways to engage senior insurance leaders.
• Coordinate speaking opportunities, award nominations, and conference submissions for executives and product leaders.
• Launch and scale Kalepa’s webinar program as a complementary field marketing channel.

Skills

B2B events

Field marketing

SaaS experience

Account-based marketing

Executive-level events

Cross-functional collaboration

Campaign design

Project management

Communication

Job description

Kalepa is hiring a Field Marketing Manager to build and scale our events and field marketing programs, engaging target accounts and driving pipeline and revenue.

This newly created role offers significant ownership across the full events program—from major industry conferences to private dinners, roundtables, and webinars—working closely with Sales to identify priority accounts and accelerate opportunities.