Remote Experimentation Team Lead (Growth & CRO)

Visa Hunt; United States; Remote; USD 26,000 - 31,000; Full time

Benefits offered by this job

Remote work

Home office budget

Health and wellness budget

25+ holidays

Volunteering 2 paid days

Personal development opportunities

Professional growth

Achievement Bonus

Access to company products

Flatwork culture

Team-building events

Job summary

IMPACT BRANDS is a remote-first organization expanding across multiple health and wellness brands. The Experimentation Team Lead will own the roadmap, generate and test hypotheses, and drive optimization across the customer journey to boost revenue.

The role emphasizes data-driven decisions, cross-functional collaboration, and ongoing personal development. The company highlights a comprehensive perks package including remote work, home office budget, wellness budget, generous holidays,

Qualifications

• Knowledge of web analytics, digital marketing, CRO, and experimentation.
• Experience with A/B testing tools and methodologies.
• Strong analytical, problem-solving, and organizational skills.
• Ability to turn data into actionable business insights.
• Strong communication and collaboration skills.

Responsibilities

• Lead the Experimentation team, ensuring alignment with business goals, KPIs, and revenue opportunities.
• Own and drive the experimentation roadmap, including hypothesis generation, prioritization, execution, analysis, and implementation.
• Identify and prioritize optimization opportunities across the customer journey, including CRO, upsells, and post-purchase experiences.
• Monitor conversion, revenue, customer behavior, and funnel performance to drive growth.
• Collaborate with cross-functional teams to successfully deliver optimization initiatives.
• Support data-driven decision-making through reporting, insights, and performance analysis.

Skills

Web analytics

CRO

A/B testing

Data-driven decisions

Leadership

Digital marketing

Education

Higher education in a relevant field

Tools

A/B testing tools

Job description

IMPACT BRANDS is a remote-first organization expanding across multiple health and wellness brands. The Experimentation Team Lead will own the roadmap, generate and test hypotheses, and drive optimization across the customer journey to boost revenue.

The role emphasizes data-driven decisions, cross-functional collaboration, and ongoing personal development. The company highlights a comprehensive perks package including remote work, home office budget, wellness budget, generous holidays,