Remote Experiential Marketing Lead — Live Events

BCforward; Redmond (WA); Remote; USD 41,000 - 69,000; Full time

Benefits offered by this job

Competitive compensation

Global client exposure

Inclusive culture

Cutting-edge technology

Job summary

BCforward is seeking a Marketing Manager 4, Experiences Marketing to join our dynamic team.

The ideal candidate will have strong experience in experiential and place-based marketing across theme parks, location-based entertainment, live events, and brand activations and a proven ability to develop and execute integrated marketing programs that drive attendance, build brand affinity, and deliver measurable business impact.

Qualifications

• 7+ years of marketing experience in experiential or event marketing, live entertainment, or destination marketing.
• Proven success managing operator, venue, production, and agency partnerships.
• Understanding of place-based and experiential marketing motions across owned, earned, paid, partner, retail, and on-site channels.
• Strong project management skills with the ability to lead multiple concurrent programs and balance scope, timelines, and budgets.
• Cross-functional collaboration and influence skills in matrixed environments with external operators and creative partners.
• Business communication, writing, and relationship-building skills.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.

Responsibilities

• Develop and activate brand marketing programs for an experiences portfolio including theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations that support franchise priorities and business objectives.
• Partner with experience operators, production companies, venue partners, and creative partners to shape opening campaigns, ongoing marketing programs, and seasonal beats that drive awareness, attendance, and franchise lift.
• Own end-to-end brand marketing for experiences from strategy and positioning through go-to-market planning and in-market execution, translating franchise priorities into briefs, messaging frameworks, creative direction, and integrated campaigns.
• Build scalable frameworks, toolkits, and operating models that enable consistent, high-bar execution across partners, venues, regions, and franchise moments.
• Identify and shape opportunities to extend the experience into culture and community, including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars and create earned media.
• Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site touchpoints, partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams for localized execution.
• Manage program operations including scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, invoicing, and reporting.
• Monitor performance metrics such as attendance, audience growth, brand impact, and earned reach, synthesize insights, and contribute to a test-and-learn culture.

Skills

Marketing experience

Project management

Cross-functional collaboration

Business communication

Writing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

BCforward is seeking a Marketing Manager 4, Experiences Marketing to join our dynamic team.

The ideal candidate will have strong experience in experiential and place-based marketing across theme parks, location-based entertainment, live events, and brand activations and a proven ability to develop and execute integrated marketing programs that drive attendance, build brand affinity, and deliver measurable business impact.