Marketing Manager 4

BCforward; Redmond (WA); Remote; USD 41,000 - 69,000; Full time

Benefits offered by this job

Competitive compensation

Global client exposure

Inclusive culture

Cutting-edge technology

Job summary

BCforward is seeking a Marketing Manager 4, Experiences Marketing to join our dynamic team.

The ideal candidate will have strong experience in experiential and place-based marketing across theme parks, location-based entertainment, live events, and brand activations and a proven ability to develop and execute integrated marketing programs that drive attendance, build brand affinity, and deliver measurable business impact.

Qualifications

• 7+ years of marketing experience in experiential or event marketing, live entertainment, or destination marketing.
• Proven success managing operator, venue, production, and agency partnerships.
• Understanding of place-based and experiential marketing motions across owned, earned, paid, partner, retail, and on-site channels.
• Strong project management skills with the ability to lead multiple concurrent programs and balance scope, timelines, and budgets.
• Cross-functional collaboration and influence skills in matrixed environments with external operators and creative partners.
• Business communication, writing, and relationship-building skills.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.

Responsibilities

• Develop and activate brand marketing programs for an experiences portfolio including theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations that support franchise priorities and business objectives.
• Partner with experience operators, production companies, venue partners, and creative partners to shape opening campaigns, ongoing marketing programs, and seasonal beats that drive awareness, attendance, and franchise lift.
• Own end-to-end brand marketing for experiences from strategy and positioning through go-to-market planning and in-market execution, translating franchise priorities into briefs, messaging frameworks, creative direction, and integrated campaigns.
• Build scalable frameworks, toolkits, and operating models that enable consistent, high-bar execution across partners, venues, regions, and franchise moments.
• Identify and shape opportunities to extend the experience into culture and community, including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars and create earned media.
• Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site touchpoints, partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams for localized execution.
• Manage program operations including scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, invoicing, and reporting.
• Monitor performance metrics such as attendance, audience growth, brand impact, and earned reach, synthesize insights, and contribute to a test-and-learn culture.

Skills

Marketing experience

Project management

Cross-functional collaboration

Business communication

Writing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Job Title: Web/Content Development, Marketing and Sales - Marketing Manager 4

Location: Remote with potential for some travel to events (1-2 times during the contract period - locations to be determined.)

Duration: Contract - 18 months

Pay Range: Up to $50.00/hr. (W2)

Job ID: 410335

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a Marketing Manager 4, Experiences Marketing to join our dynamic team. The ideal candidate will have strong experience in experiential and place-based marketing across theme parks, location-based entertainment, live events, and brand activations and a proven ability to develop and execute integrated marketing programs that drive attendance, build brand affinity, and deliver measurable business impact.

Responsibilities

• Develop and activate brand marketing programs for an experiences portfolio including theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations that support franchise priorities and business objectives.
• Partner with experience operators, production companies, venue partners, and creative partners to shape opening campaigns, ongoing marketing programs, and seasonal beats that drive awareness, attendance, and franchise lift.
• Own end-to-end brand marketing for experiences from strategy and positioning through go-to-market planning and in-market execution, translating franchise priorities into briefs, messaging frameworks, creative direction, and integrated campaigns.
• Build scalable frameworks, toolkits, and operating models that enable consistent, high-bar execution across partners, venues, regions, and franchise moments.
• Identify and shape opportunities to extend the experience into culture and community, including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars and create earned media.
• Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site touchpoints, partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams for localized execution.
• Manage program operations including scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, invoicing, and reporting.
• Monitor performance metrics such as attendance, audience growth, brand impact, and earned reach, synthesize insights, and contribute to a test-and-learn culture.

Required Skills & Qualifications

• 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing, including work with leading operators or IP holders.
• Proven success managing operator, venue, production, and agency partnerships while balancing brand integrity and commercial outcomes.
• Understanding of place-based and experiential marketing motions, including openings, always-on attendance marketing, seasonal programs, and on-site guest experience marketing across owned, earned, paid, partner, retail, and on-site channels.
• Strong project management skills with the ability to lead multiple concurrent programs and balance scope, timelines, and budgets across distributed venues and operators.
• Cross-functional collaboration and influence skills in matrixed environments with external operators and creative partners.
• Business communication, writing, and relationship-building skills.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.

Preferred Skills

• Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events at IP-led operators.
• Experience marketing global entertainment IP, gaming franchises, or large multi-category consumer brands across physical and digital touchpoints.
• Familiarity with player and fan communities and how to activate experiences that earn cultural relevance and repeat visitation.

Why BCforward?

• Competitive compensation and benefits
• Opportunities for growth with global clients
• A supportive, inclusive culture that values innovation and people
• Exposure to cutting-edge technologies and projects

Role Logistics

Schedule: Monday to Friday, 40 hours. Chance for extension: Yes.

Equipment

• Supplier-provided laptop and accessories to be used with Microsoft Virtual Desktop.

About Our Commitment

BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.