Remote Event Marketing Lead for Global Summit

Careerwebsite; Northern (KY); Hybrid; USD 63,000 - 95,000; Full time

Benefits offered by this job

Full benefits package

Remote work

Pay transparency

Job summary

Internet2 is seeking an experienced Event Marketing Specialist to own the email strategy and cross‑channel promotion for its Global Summit and Technology Exchange. This remote role supports a high‑volume lifecycle program with 40+ emails per event and 18,000+ contacts, collaborating with strategic communications and digital experience teams to drive registrations and engagement.

You will craft audience‑appropriate messaging for technical practitioners to executives, optimize campaigns with A/B

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing (or related field); or equivalent combination of education and professional experience.
• 6+ years of experience in event or integrated marketing, with focus on copywriting, segmentation, multi-channel campaigns, and measurable engagement.
• Experience with Pardot or similar marketing automation platform.
• Experience managing large email databases, developing audience segments, and executing high-volume campaigns across multiple audiences.
• Proven ability to write clear, persuasive, audience-focused content that drives engagement and conversion.
• Experience coordinating integrated marketing campaigns across digital advertising, social media, and other channels.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Excellent organizational, communication, and collaboration skills; ability to manage competing priorities.
• Ability to travel up to 10% per year within the United States to support Internet2 events.
• Cover letter required, highlighting directly relevant experience.

Responsibilities

• Own end-to-end email strategy and execution for Global Summit and Technology Exchange, managing 40+ emails per event across the full attendee lifecycle.
• Write compelling, audience-focused copy and continuously optimize campaign performance through testing, analysis, and measurement of key engagement and growth metrics.
• Support list growth by identifying opportunities to capture new contacts through event landing pages, gated content, and registration pathways.
• Coordinate event promotion across industry publications, digital channels, and owned platforms, ensuring timely execution and consistent messaging.
• Develop promotional assets, including attendee testimonials, case studies, speaker highlights, short-form videos, community spotlights, and event recaps.
• Align event marketing campaigns with broader organizational marketing and communications strategies to maximize reach and impact.
• Serve as a member of the Strategic Communications team, partnering with various stakeholders to execute integrated event marketing campaigns.
• Collaborate with internal teams to align messaging, cadence, audience targeting, and performance measurement.
• Coordinate with internal advocates, sponsors, and community partners to amplify key event milestones and campaign messages.
• Manage campaign review, approval, and quality assurance processes, ensuring communications are accurate, personalized, and delivered on schedule.
• Develop expertise in event app platform to enhance campaigns through in-app messaging and on-site engagement.

Skills

Copywriting

Email marketing

Campaign management

Audience segmentation

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Communications/Marketing

Tools

Pardot

Stripo

CRM databases

Job description

Internet2 is seeking an experienced Event Marketing Specialist to own the email strategy and cross‑channel promotion for its Global Summit and Technology Exchange. This remote role supports a high‑volume lifecycle program with 40+ emails per event and 18,000+ contacts, collaborating with strategic communications and digital experience teams to drive registrations and engagement.

You will craft audience‑appropriate messaging for technical practitioners to executives, optimize campaigns with A/B