Remote Entertainment Content Creator & Audience Growth

USA TODAY

United States

Remote

USD 36,000 - 47,000

Full time

14 days+
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Job summary

USA TODAY is seeking a dynamic Content Creator to amplify our Entertainment journalism across our website, app, social platforms and newsletters, expanding its reach and deepening audience engagement.

This role emphasizes distinctive content and a cohesive off-platform audience experience, with a strong focus on platform-native storytelling, video, social media and newsletters. You will work across Instagram, TikTok, YouTube, Reddit and emerging platforms to reach younger, underserved audiences.

Qualifications

  • Bachelor’s degree or equivalent combination of education and experience.
  • 3+ years of experience in a digitally-focused news organization; entertainment experience preferred.
  • Proven ability to create content optimized for social platforms and newsletters.
  • Experience with SEO, Instagram, YouTube and TikTok at minimum.
  • Detail-oriented with strong ethics and deadline-driven.
  • Familiarity with analytics tools to inform decisions.

Responsibilities

  • Curate and program the USA TODAY Entertainment homepage and craft app alerts.
  • Create engaging social content, including video, for various platforms.
  • Curate/write USA TODAY Entertainment newsletters and deepen audience connections.
  • Collaborate with reporters and editors to amplify coverage and opportunities.
  • Manage user-generated content and influencer partnerships as needed.
  • Assist with on-site content discoverability and emerging platform experimentation.
  • Contribute to live coverage and tentpole events.

Skills

Content creation
Social media optimization
SEO
Analytics tools
Video editing
Canva
Premiere
Hootsuite
Echobox

Education

Bachelor’s degree in communications, journalism, public relations or related field

Tools

Canva
Premiere
Hootsuite
Echobox

Job description

USA TODAY is seeking a dynamic Content Creator to amplify our Entertainment journalism across our website, app, social platforms and newsletters, expanding its reach and deepening audience engagement.

This role emphasizes distinctive content and a cohesive off-platform audience experience, with a strong focus on platform-native storytelling, video, social media and newsletters. You will work across Instagram, TikTok, YouTube, Reddit and emerging platforms to reach younger, underserved audiences.

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