Entertainment Audience Growth Editor

Gannett Co; United States; Remote; USD 93,000 - 95,000; Full time

Job summary

USA TODAY, part of Gannett, is seeking an innovative Audience Editor for Entertainment to lead audience engagement and growth strategies. You will translate newsroom strategies into actionable steps, oversee a team of content creators, and drive engagement across social, search, and newsletters.

The role requires data-driven decision making, strong newsroom experience, and a passion for entertainment storytelling across platforms such as TikTok, YouTube, Instagram, Reddit and more.

Qualifications

• Bachelor's or Master’s degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience.
• At least 5 years of newsroom experience, preferably in an audience development role at a digitally-focused media organization with expertise in entertainment.
• Journalism experience and prior management experience are mandatory.
• Passion and experience with storytelling via social media, search and newsletters, with expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, YouTube, X, Facebook, Threads and more.

Responsibilities

• Develop strategies, workflows and best practices to rapidly achieve audience growth on search, social and newsletters in collaboration with the greater USA TODAY audience team and the USA TODAY Entertainment leadership team.
• Monitor analytics for USA TODAY Entertainment both on platform and on social, in newsletters and alerts, translating that data into action steps for journalists on your direct team and on the broader Entertainment team.
• Lead audience planning for major events, tentpoles and breaking news, determining how our journalism should be packaged, distributed and presented at each stage of the audience journey.
• Create, edit or optimize audience-focused content during major events and breaking news when needed.
• Partner with the content monetization team on new efforts to monetize our journalism and grow audience on social media and distributed platform channels.
• Manage a team of content creators charged with ensuring consistent brand strategy, voice and execution across platforms for USA TODAY Entertainment, including social channels, newsletters, section fronts, app alerts and wherever our journalism meets the audience.
• Create and monitor reporting and KPI progress, including metrics for loyalty, engagement, relevance and other business goals.
• Be an innovative, creative thinker that is willing to experiment to support company's goals.

Skills

Audience development

Newsroom experience

Management experience

Storytelling via social media

Analytical thinking

Project management

Communication skills

Data-driven decision making

Education

Bachelor's or Master’s degree in communications, journalism, marketing or related field

Tools

Google Analytics

Parse.ly

Hootsuite

Echobox

True Anthem

Salesforce

Job description

USA TODAY, part of Gannett, is seeking an innovative Audience Editor for Entertainment to lead audience engagement and growth strategies. You will translate newsroom strategies into actionable steps, oversee a team of content creators, and drive engagement across social, search, and newsletters.

The role requires data-driven decision making, strong newsroom experience, and a passion for entertainment storytelling across platforms such as TikTok, YouTube, Instagram, Reddit and more.