Entertainment Content Creator - Remote & Growth-Focused

Gannett Co; United States; Remote; USD 35,000 - 46,000; Full time

Job summary

USA TODAY is seeking a dynamic Content Creator to amplify entertainment journalism across our website, app, social platforms and newsletters, expanding reach and engagement.

You will craft distinctive content and cohesive off-platform experiences, working across Instagram, TikTok, YouTube, Reddit and emerging platforms to reach younger audiences and drive growth. The role is remote, based in New York or LA, with extended hours when news requires.

Qualifications

• Bachelor’s degree in communications, journalism, public relations or related field or equivalent combination of education and experience.
• 3+ years of experience in a digitally-focused news organization.
• Experience creating content optimized for social media, newsletters or search.
• Experience with SEO, Instagram, YouTube and TikTok at a minimum.
• Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices.
• Ability to multitask and excel under deadline pressure, using time efficiently.
• Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus.

Responsibilities

• Curate and program the USA TODAY Entertainment homepage and craft app alerts to showcase timely, relevant, and high-performing content.
• Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Entertainment audiences, including video.
• Curate and/or write our USA TODAY Entertainment newsletters, deepening1:1connection with our audience.
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities, including live events, comments and AMAs.
• Execute on our user-generated content strategy, packaging this content for use on site and off-platform, in addition to managing influencer outreach and partnerships as needed.
• Assist with optimization of on-site content for discoverability.
• Experiment with emerging platforms and tools to further accelerate our audience growth.
• Help with live coverage for breaking news and tentpole events.

Skills

Video storytelling

On-camera presenting

Audience growth strategy

Education

Bachelor’s degree in communications/journalism or related field

Tools

Parse.ly

Google Analytics

Google Trends

Hootsuite

Echobox

Canva

Premiere

Job description

USA TODAY is seeking a dynamic Content Creator to amplify entertainment journalism across our website, app, social platforms and newsletters, expanding reach and engagement.

You will craft distinctive content and cohesive off-platform experiences, working across Instagram, TikTok, YouTube, Reddit and emerging platforms to reach younger audiences and drive growth. The role is remote, based in New York or LA, with extended hours when news requires.