Marketing Manager: Lead Growth & Digital Campaigns

Simply Ride; Eden Prairie (MN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Simply Ride in Minnesota is seeking a Marketing Manager to lead daily marketing operations and actively contribute as a hands-on team member. This working manager role aligns with EOS/Traction, driving Rocks and priorities with clear accountability.

You will transform strategy into action by coaching the team, managing campaigns, owning the website as a revenue channel, optimizing SEO/UX, orchestrating CRM journeys, and coordinating with vendors to improve performance and growth.

Qualifications

• 3-5+ years of marketing experience with at least 1-2 years in a management or team-lead capacity.
• Hands-on experience owning a website as a revenue/lead-generation channel - SEO, UX, conversion optimization.
• Experience with CRM-driven marketing - lifecycle campaigns, email/text automation, lead nurture workflows.
• Demonstrated project management skills - running multiple concurrent campaigns/initiatives against a calendar and deadlines.
• Comfort managing vendor relationships and holding outside partners accountable to deliverables.
• Preferred: automotive/powersports experience and EOS/Traction familiarity; budget management.

Responsibilities

• Manage and coach the marketing team.
• Assign work and balance team workloads, removing roadblocks to help team members succeed.
• Foster collaboration, accountability, and continuous improvement.
• Work with the Marketing Director on hiring, onboarding, and employee development.
• Plan and execute major marketing campaigns, dealership promotions and seasonal initiatives.
• Write marketing copy and promotional messaging.
• Own website performance as Simply Ride's primary digital sales channel, leading ongoing optimization, SEO/AEO and conversion performance.
• Own digital marketing, including customer lifecycle campaigns, email, text messaging, automated journeys and ongoing CRM and performance optimization.
• Evaluate and implement practical AI tools that improve marketing effectiveness, customer experience and team efficiency.
• Support dealership events and community initiatives.
• Manage the marketing calendar and campaign timelines to ensure projects launch on schedule.
• Prioritize incoming marketing requests and coordinate projects across Sales, Service, Parts, Inventory, and Finance.
• Monitor marketing performance, track KPIs and recommend improvements.
• Improve departmental workflows and processes.
• Maintain quality, consistency, and brand standards across all customer-facing marketing.
• Coordinate day-to-day execution with marketing vendors and technology partners.
• Work with the Marketing Director to create, manage, and update the marketing budget.

Skills

Marketing experience

Team leadership

Website ownership

SEO/UX

CRM marketing

Project management

Vendor management

Budget management

Job description

Simply Ride in Minnesota is seeking a Marketing Manager to lead daily marketing operations and actively contribute as a hands-on team member. This working manager role aligns with EOS/Traction, driving Rocks and priorities with clear accountability.

You will transform strategy into action by coaching the team, managing campaigns, owning the website as a revenue channel, optimizing SEO/UX, orchestrating CRM journeys, and coordinating with vendors to improve performance and growth.