Remote Eastern Divisional VP of Stores - Lead & Grow Network

Recreational Equipment, Inc.; Seattle (WA); Remote; USD 225,000 - 300,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement savings plan

Accrued time off

Job summary

REI Co-op is seeking a Divisional Vice President of Stores East who will set strategy across the eastern division, connect regional plans to co-op goals, and lead through change with care. This remote-eligible role requires you to reside in the ET or CT zone and travel as needed.

You will guide regional leaders, drive store performance, sales, and membership while empowering teams to do their best work in a collaborative, inclusive environment.

Qualifications

• Seven or more years of regional leadership experience.
• A bachelor’s or master’s degree in business or a related field.
• Experience leading a large, multi-region store network and teams through major change.
• Ability to travel as needed and work from a home base within the eastern market.
• Proven skills in setting a clear vision, building plans, and managing budgets.

Responsibilities

• Set strategy for stores in the eastern division and link regional plans to REI Co-op goals.
• Lead results across sales, membership, profit, service, operations, and employee engagement.
• Guide and grow regional leaders. Build teams where people feel respected, supported, and able to do their best work.
• Use data, local insight, and employee feedback to spot needs, set priorities, and improve store results.
• Partner with leaders across real estate, finance, marketing, digital, product, and store operations on growth and change.
• Help stores reflect and serve their local communities while reducing barriers to time outside.

Skills

Regional leadership

Strategic planning

Budget management

People coaching

Cross-functional collaboration

Education

Bachelor’s or Master’s degree in business

Job description

REI Co-op is seeking a Divisional Vice President of Stores East who will set strategy across the eastern division, connect regional plans to co-op goals, and lead through change with care. This remote-eligible role requires you to reside in the ET or CT zone and travel as needed.

You will guide regional leaders, drive store performance, sales, and membership while empowering teams to do their best work in a collaborative, inclusive environment.