DVP Retail Operations

Recreational Equipment, Inc.; Seattle (WA); On-site; USD 230,000 - 275,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement plan

Paid time off

Job summary

REI Co-op is seeking a Divisional Vice President of Store Operations to shape how stores operate today and prepare for the future. You will turn enterprise and Stores strategy into clear priorities, measurable plans, and simple operating practices that drive results.

You will lead the Store Operations team, align with Stores and Finance, and ensure strong performance, safety, and exceptional customer experience across the field.

Qualifications

• Extensive senior leadership experience in multi-unit retail or similar complex environments.
• Experience leading large-scale operating strategy, execution, and transformation with measurable outcomes.
• Deep knowledge of store operations, retail models, and performance management.
• Strong business and financial judgment, budgeting, and investment review.
• Proven ability to influence senior leaders and align cross-functional partners.
• Experience building and leading teams with clear roles and accountability.

Responsibilities

• Set strategy and operating model for store operations, including routines and labor practices.
• Translate enterprise goals into focused plans with clear measures and rhythms.
• Improve operational, financial, customer, and safety outcomes.
• Lead annual and long-range planning, budgets, and investment recommendations.
• Guide large-scale change: technology, digital tools, automation, and new practices.
• Build an inclusive, high-performing Store Operations team with data and partnerships.

Skills

Senior leadership

Operating strategy

Store operations

Budgeting and financial judgment

Cross-functional leadership

Change management

Job description

Overview

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

As Divisional Vice President of Store Operations, you will shape how REI stores work today and prepare for what comes next. You will turn enterprise and Stores strategy into clear priorities, simple operating practices, and measurable plans.

In partnership with the Vice President of Stores, Regional Directors, and leaders across the co-op, you will connect store insight, customer needs, employee experience, technology, and business goals. You will lead the Store Operations team and help stores deliver strong results, safe work, engaged teams, and a differentiated customer experience.

Responsibilities

• Set the strategy and operating model for store operations, including routines, labor payroll practices, tools, systems, service standards, and fleet support.
• Turn enterprise goals into focused plans, clear measures, decision rights, and execution rhythms that store teams can use and sustain.
• Simplify store work, reduce friction, and improve operational, financial, customer, employee, safety, and productivity outcomes.
• Lead annual and long-range planning, budgets, resource choices, and investment recommendations with Stores and Finance leaders.
• Guide large-scale change, including technology, digital tools, automation, and new operating practices, with plans for readiness, training, adoption, and follow-through.
• Build an inclusive, high-performing Store Operations team that uses data, field feedback, systems thinking, and strong partnerships to improve the business.

Qualifications

• Extensive senior leadership experience in multi-unit retail, store operations, field operations, or a similar complex and distributed environment.
• Experience leading large-scale operating strategy, execution, and transformation, including translating strategy into priorities, routines, and measurable outcomes.
• Deep knowledge of store operations, retail operating models, customer experience, workforce planning, field execution, and performance management.
• Strong business and financial judgment, with experience managing budgets, reviewing investments, and connecting operating choices to business results.
• A record of influencing senior leaders, aligning partners across functions, communicating clear trade-offs, and leading through change and uncertainty.
• Experience building and leading teams with clear roles, shared accountability, and the skills needed for future work.

Preferred

• Experience modernizing retail operations through technology, digital tools, omnichannel capabilities, automation, or new operating practices is preferred. Experience with organization design, operating model change, or capability building across a large field organization is also helpful.
• You will work across Stores, Commercial, Merchandising, Marketing, Technology, Human Resources, Finance, Customer Experience, Supply Chain, and Safety and Risk. Success in this role means store priorities are clear, practical, and aligned, and store teams have the tools and support to serve customers and deliver business results.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$230,000-$275,000