Ecommerce Performance Marketing Lead

reesmarx; Fort Lauderdale (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

reesmarx is seeking a technically skilled Performance Marketer to lead our digital marketing efforts in a growth-focused role. You will manage performance-driven media campaigns across Google, Meta, and retail channels, optimize feeds, and drive ecommerce growth from strategy to execution.

The role emphasizes collaboration with analytics, creative, and ecommerce teams to ensure data-driven decisions and measurable ROI across B2C and B2B segments in a fast-paced retail environment.

Qualifications

• Bachelor’s degree in Marketing, E‑commerce, CS, or Business.
• 4–6 years of performance marketing experience driving ecommerce growth.
• Extensive experience with Google platforms (Search, Performance Max, Shopping).
• Hands-on management of online store feeds and data feeds.
• Proven incrementality testing to measure impact.
• Strong analytical skills to drive insights.
• Excellent cross-functional collaboration and execution.
• Experience testing with media partners and test‑and‑learn.

Responsibilities

• Develop and implement acquisition campaigns across Google, Meta, Bing, and retail channels.
• Optimize Google Shopping feeds and Merchant Center integrations.
• Monitor CAC and ROAS and optimize campaign performance.
• Oversee media budgets and ROI optimization.
• Conduct A/B and incrementality tests with analytics teams.
• Collaborate with analytics, creative, merchandising, and ecommerce teams.
• Provide detailed performance reports and technical diagnostics of feeds.
• Cultivate relationships with media and platform partners.
• Continuously improve campaigns with data-driven adjustments.

Skills

Performance Marketing

Google Ads

Feed Optimization

Campaign Optimization

Analytics

CAC/ROAS Tracking

Cross-functional Collaboration

A/B Testing

Education

Bachelor’s Degree in Marketing, E-commerce, CS, or Business

Tools

Google Merchant Center

Facebook Business Manager

Facebook Ads Manager

Data Feeds / Feedonomics

Salesforce Marketing Cloud

Google Tag Manager

Looker

Job description

reesmarx is seeking a technically skilled Performance Marketer to lead our digital marketing efforts in a growth-focused role. You will manage performance-driven media campaigns across Google, Meta, and retail channels, optimize feeds, and drive ecommerce growth from strategy to execution.

The role emphasizes collaboration with analytics, creative, and ecommerce teams to ensure data-driven decisions and measurable ROI across B2C and B2B segments in a fast-paced retail environment.