Remote E‑commerce Growth Lead: Meta Ads & CRO

Scale Army Careers; Oakland (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Scale Army Careers seeks a Performance Marketing Lead to drive ecommerce growth through paid media optimization, CRO, and reporting. The role focuses on Meta advertising, Shopify optimization, and funnel improvements with potential expansion into broader leadership and agency management.

The ideal candidate has 3+ years in ecommerce, experience managing Meta campaigns, and a track record across CRO and paid media.

Qualifications

• 3+ years of hands-on ecommerce experience.
• Experience directly managing paid media campaigns.
• Experience optimizing ecommerce conversion rates (CRO).
• Experience managing Meta advertising campaigns.
• Experience working with CPG brands.
• Experience optimizing Shopify storefronts and landing pages.
• Experience conducting A/B testing.
• Experience managing marketing agencies or external vendors.
• Experience building marketing dashboards and reporting systems.
• Experience working in startup or high-growth environments.
• Experience supporting beauty, skincare, wellness, or female-focused brands is preferred.

Responsibilities

• Own and optimize Meta advertising campaigns to improve performance and scale ad spend.
• Monitor campaign performance and optimize budgets, targeting, creatives, and bidding strategies.
• Build dashboards that provide visibility into marketing performance and business KPIs.
• Develop high-performing creatives using existing marketing assets.
• Execute structured A/B tests to improve campaign efficiency and return on ad spend.
• Build and optimize Shopify landing pages.
• Conduct A/B testing across landing pages, messaging, and user experiences.
• Identify and eliminate funnel drop-off points from acquisition through checkout.
• Improve Average Order Value (AOV), CVR, and email capture performance.
• Optimize overall ecommerce user experience to maximize revenue.
• Recommend improvements or replacement of agency partners when appropriate.
• Source and manage external freelancers or vendors.
• Ensure agencies remain aligned with campaign objectives and KPIs.
• Develop scalable processes for vendor management and performance evaluation.
• Develop reporting dashboards that track key ecommerce metrics.
• Monitor campaign performance and identify optimization opportunities.
• Analyze performance trends and provide strategic recommendations.
• Report on KPIs including ROAS, CVR, AOV, and revenue growth.
• Perform quality assurance on welcome series, abandoned cart, and post-purchase flows.
• Update audience segments when needed.
• Support minor copy and creative updates using approved templates.

Skills

Meta Ads

Shopify

Klaviyo

CRO

Paid media

Dashboards

Tools

Google Analytics

Job description

Scale Army Careers seeks a Performance Marketing Lead to drive ecommerce growth through paid media optimization, CRO, and reporting. The role focuses on Meta advertising, Shopify optimization, and funnel improvements with potential expansion into broader leadership and agency management.

The ideal candidate has 3+ years in ecommerce, experience managing Meta campaigns, and a track record across CRO and paid media.