Remote Director, Performance Influencer & Affiliate Marketing

Content Creators; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

BiOptimizers is a remote-first company with a globally distributed team focused on clarity, autonomy, and operational excellence. The Director, Influencer & Affiliate Marketing leads the creator partnerships program, building a scalable ecosystem that drives profitable customer acquisition.

You’ll own a significant annual influencer budget, recruit and develop relationships, negotiate commercial partnerships, and continuously improve campaign performance using data-driven decisions.

Qualifications

• 7-10 years of experience leading influencer marketing, creator partnerships, affiliate marketing, or performance partnerships for high-growth supplement, wellness, nutrition, fitness, or CPG brands.
• Proven experience managing influencer marketing budgets of $500,000+ annually.
• Experience building and scaling ambassador programs with 250-500+ active creators.
• Track record of driving measurable business growth through influencer marketing with a strong understanding of revenue, profitability, and attribution.
• Experience negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership agreements.
• Experience working directly with creators rather than relying primarily on influencer agencies.
• Strong understanding of performance marketing concepts including last-click attribution, paid amplification, Meta advertising, and customer acquisition.
• Experience using influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or equivalent software.
• Experience working closely with Paid Media, Creative, CRM, Product Marketing, and Analytics teams.
• Excellent negotiation, communication, and relationship-building skills.

Responsibilities

• Own and optimize a $500,000+ annual influencer marketing budget while consistently achieving or exceeding a minimum 1.7x last-click ROAS with both paid and commission-based influencers and double annual revenue from 2026 vs 2027.
• Develop profitable creator acquisition strategies across TikTok, Instagram, YouTube, Podcasts, email sponsorships, websites, newsletters, and emerging channels.
• Build a world-class creator ecosystem by recruiting, activating, and growing 500+ active commission-based and hybrid creators.
• Lead creator strategy and commercial partnerships, expanding relationships beyond one-time posts to omni-channel collaborations.
• Transform product positioning into creator briefs and measure campaign performance with data-driven insights.
• Build scalable systems, recruit and mentor team members, and leverage AI/automation to improve recruiting and reporting.

Skills

Influencer Marketing

Creator Partnerships

Affiliate Marketing

Performance Partnerships

High-growth Brands

Negotiation Skills

Relationship Building

Data-driven Decision Making

Paid Media Collaboration

Communication

Tools

GRIN

CreatorIQ

Aspire

Modash

Upfluence

Job description

BiOptimizers is a remote-first company with a globally distributed team focused on clarity, autonomy, and operational excellence. The Director, Influencer & Affiliate Marketing leads the creator partnerships program, building a scalable ecosystem that drives profitable customer acquisition.

You’ll own a significant annual influencer budget, recruit and develop relationships, negotiate commercial partnerships, and continuously improve campaign performance using data-driven decisions.